Instagram introduces new feature for exclusive content — Analysis
In an attempt to challenge Patreon and OnlyFans, Adam Mosseri, CEO of Instagram has revealed three new income-generating features that creators can use in order to make more money.
“Creators do what they do to make a living, and it’s important that that is predictable,”Mosseri stated this in an Instagram posting describing Wednesday’s new features. “Subscriptions are one of the best ways to have a predictable income.”
The creators of Instagram will be able deliver “stories”The new feature allows subscribers to live stream directly to them. It is only currently available to a select few creators. The feature was announced by Mark Zuckerberg, CEO of parent company Meta via Facebook. Facebook has already offered the option. “subscriptions”feature has existed since 2018, but it is not able to compete with more creator-centric models such as Patreon.
Subscribers can also access exclusive livestreams created by creators and receive purple badges right next to their username. When scrolling through comments, creators will be able recognize subscribers and prioritize interaction with them.
Mosseri predicted that the subscription model will eventually spread beyond Instagram. Creators would be able to use it. “take their subscriber list and bring them off of Instagram onto other apps and websites built by other companies” – a data-mining bonanza for whatever companies Meta opts to partner with.
“Creators should own their relationship with subscribers,”He said.
Meta warned users not to re-share subscriber content via screenshots or screen recording. A spokesperson for Meta made clear that it will also own the relationship with creators and asked creators to report any unauthorised reuses of paid content.
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