LeadershipStrategy

Landing Jobs in 2024 Requires a Different Approach

The traditional ways of job searching—scrolling LinkedIn or applying on Indeed—are not always as effective as they used to be. Today’s job market requires a shift in strategy. From networking to taking calculated risks, success now often depends on a more proactive and strategic approach.

In the tech industry, where roles are abundant but competitive, job seekers like Hannah Maruyama have found success by breaking conventional norms. Maruyama, a 29-year-old former bartender, landed a six-figure job in AI by taking bold chances, including applying for positions where she didn’t meet all the stated qualifications. “I targeted jobs that I didn’t qualify for on paper,” Maruyama explains. “Those were the jobs that I was excited about and felt like I could grow the most in.”

Maruyama’s story isn’t just an anomaly—it’s a signal of a changing job market. In a recent survey by The Human Reach, 38.4% of respondents cited a lack of available positions as the most challenging aspect of today’s job search. With a more competitive environment and fewer posted jobs, networking has become one of the most effective ways to secure a new position.

Photo by The Human Reach 

The Importance of Networking in a Tight Market

“The reality is that networking is like dating,” says A.J. Mizes, CEO of The Human Reach. “It’s a great way to put yourself out there in the hopes of securing a long-term partner, or in this case, a job.”

The Human Reach’s survey data echoes a recent study by LinkedIn, which found that over 80% of roles filled in the last 18 months were done through referrals rather than job boards. Mizes emphasizes that while platforms like LinkedIn and Indeed can be useful first steps, they’re far from the most reliable tools in the modern job hunt. “Networking isn’t just about handing out your business card or connecting online,” Mizes notes. “It’s about having open conversations about your career goals and potential opportunities.”

This advice is particularly relevant for those considering a move into tech, where jobs can often be secured by building relationships with others in the industry. Maruyama credits much of her career advancement to her willingness to ask questions, engage in conversations, and demonstrate her eagerness to learn.

Applying for Jobs at the Right Time

Maruyama’s unconventional approach to applying for roles she wasn’t fully qualified for also highlights the importance of timing. Mizes explains that Q3 and Q4, the periods between July and December, are prime time for job seekers. “Companies often increase hiring during these periods to prepare for the new fiscal year,” he notes. “Starting your search during these windows can significantly improve your odds of securing a position.”

Maruyama experienced this firsthand when she landed her role as head of operations at Neo License, an AI startup, during the fall hiring season. By targeting jobs at the right time and demonstrating a proactive attitude, she was able to enter a highly competitive field without the traditional credential of a college degree.

Breaking Conventional Career Rules

Maruyama’s career path defied traditional advice at nearly every turn. She ignored the notion that one must have a degree to earn six figures. She also dismissed the common wisdom that one shouldn’t apply for jobs they don’t perfectly match. Her story suggests that job seekers may benefit from taking calculated risks and aiming for positions that can foster growth—even if they don’t check every box.

“If you don’t have what they’re looking for, show them you’ve done the research and have a plan to obtain that skill,” Maruyama advises. “Most employers just want to see that you’re motivated and willing to learn.” For many, this proactive approach can open doors that seem out of reach on paper.

The New Rules of Job Searching

Mizes believes the key to a successful job search is balancing boldness with strategy. “The job application process isn’t fully out of your hands,” he explains. “Networking and timing are critical factors. Using your connections to secure an interview or a job is the name of the game these days.”

For those trying to navigate the job market, Mizes’ advice is clear: invest time in building relationships, even if it feels uncomfortable at first. “The more effort you put into networking, the bigger the reward,” he says. “It benefits people on both sides—potential employees and employers.”

This perspective shifts the focus from solely using job boards to making personal connections. It also emphasizes that the job search process is as much about positioning as it is about timing. Companies often look to fill roles ahead of major holiday lulls, making Q4 an ideal window for job seekers to make their move.

Adapting to Change

Maruyama’s journey and Mizes’ insights point to a broader truth: today’s job market requires a shift in mindset. It’s not just about finding open roles but about aligning your search with hiring cycles and leveraging your network for the best opportunities. It’s about breaking the old rules of job searching to adapt to the realities of the modern market.

“If you’re looking to advance in your career, you want to reach for something higher than where you are,” Maruyama says. “Discomfort can be a catalyst for growth.”

In a market that rewards strategic risk-taking and bold networking efforts, the best approach may be to defy conventional wisdom and lean into new strategies. Whether you’re transitioning into a new field or aiming for a higher position within your industry, now may be the perfect time to change your approach to the job hunt.

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Alex

Alex is the co-author of 100 Greatest Plays, 100 Greatest Cricketers, 100 Greatest Films and 100 Greatest Moments. He has written for a wide variety of publications including The Observer, The Sunday Times, The Daily Mail, The Guardian and The Telegraph.

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