In today’s rapidly evolving work environment, networking remains a vital tool for career advancement. Despite the rise of digital tools and shifting workplace trends, one thing remains consistent: who you know often matters just as much as what you know. For seasoned professionals, particularly those further along in their careers, it’s easy to assume that the old networking methods will always work. However, staying stuck in outdated approaches could mean missing out on valuable opportunities.
For many workers who have established themselves in their industries, the idea of networking can feel like familiar territory. After all, you’ve built relationships over years of experience and created a professional network that has likely supported you throughout your career. But just because something has worked in the past doesn’t mean it will continue to deliver the same results. Networking, like any other skill, requires a refresh to stay relevant.
Shifting Your Networking Strategy
A.J. Mizes, CEO and Founder of The Human Reach, believes it’s time to leave old habits behind, especially when it comes to small talk. “Small talk is the surest way to zone somebody out—it’s boring and lacks substance,” Mizes points out. With more professionals connecting online and in person than ever before, the stakes for making meaningful connections are higher. Leaders, especially those in senior positions, are used to being approached for networking. The last thing they need is another surface-level conversation that blends in with all the others.
Tip #1: Deepen the Conversation
Instead of relying on tired questions like, “What do you do?”, Mizes recommends diving deeper into more engaging topics. Ask open-ended questions that allow the other person to share something meaningful about their work. Instead of small talk about the weather or recent news, consider asking, “What’s the most exciting or memorable part of your role?” These types of questions are more likely to spark an interesting discussion and leave a lasting impression.
For older professionals who may not have networked extensively in recent years, this shift might feel uncomfortable at first, but it’s a necessary one. The ability to hold deeper, more authentic conversations can set you apart and make the interaction memorable.
Tip #2: Reach Outside Your Peer Group
One of the biggest challenges for long-established professionals is expanding their networks beyond the familiar faces. It’s easy to continue relying on your existing connections, but growth requires stepping out of that comfort zone. Mizes advises connecting with executives or leaders outside your direct peer group. This can mean asking your manager for an introduction to higher-ups or even reaching out to industry leaders at events.
While approaching senior executives can feel intimidating, especially if you’ve grown used to your established network, it’s essential for staying current and competitive. The worst that can happen is a “no,” and more often than not, people appreciate the opportunity to expand their own networks, too.
Tip #3: Go in With a Game Plan
When entering a networking opportunity, whether it’s an event, an online forum, or even a chance meeting, preparation is key. “Executives receive countless opportunities to network,” Mizes explains, “so you need to be clear and concise with your intentions.” Before engaging in a conversation, determine what you hope to gain. Are you looking for mentorship, job opportunities, or simply a new connection to broaden your professional circle?
Equally important is knowing your value. Networking is a two-way street, and you should be ready to highlight your strengths and explain why the connection is mutually beneficial. While it’s important not to dominate the conversation, it’s equally crucial to present yourself as a valuable connection who has something to offer.
Networking Is a Skill to Refine, Not Abandon
For those who have spent years building their careers, the idea of changing how you network can feel unnecessary. But in reality, staying static in your approach can lead to missed opportunities. The fundamentals of networking—building relationships, fostering connections, and creating rapport—remain the same, but the way we engage with others needs to evolve.
For older professionals who feel stuck in their ways, now is the perfect time to refresh those skills. By diving into more meaningful conversations, reaching out to new contacts, and preparing with a clear strategy, networking can remain a powerful tool in your career arsenal.
While the work environment may continue to change, relationships will always play a crucial role in career advancement. The key is to stay adaptable, remain open to new strategies, and continue learning how to improve your networking skills. For those willing to refine their approach, networking can open doors to new opportunities, even decades into your career.
