Numerous businesses now incorporate infographics in content marketing strategies. This is because they work very well at educating the public, offering relevant information, and generating high brand awareness. However, several businesses do not use them because they think they are ineffective.
While it is true that saturation exists and it is more difficult now to create very effective infographics, they can still help promote businesses. Here are some ways in which this is true.
Increasing SEO Results
One of the most important reasons why infographics are so popular in modern internet marketing is that they are very effective at generating organic backlinks. As Google is working very hard to remove links that are spam, there is a clear emphasis put on natural links. This practically means you have to create content that gains backlinks without any financial gain. Basically, the links that you get without paying for them are more valuable.
Infographics are often shared on social media. This in itself generates backlinks but, as many know, they are nofollow links. While these also have some value for search engine optimization, the true SEO power comes from the organic links.
The infographic that is well-designed and properly created will be shared on the relevant industry websites. Google loves such natural linkbuilding and you can easily take advantage of it.
Better Content Marketing Results
This is particularly relevant for the small businesses because infographics are very effective at conveying information to a very tight target audience. Visuals present make it a lot easier to market the business and reach more people.
Keep in mind that statistics are dry and boring. There are not many that enjoy reading them. However, they are very important to prove important facts you want to highlight in your marketing strategy. With infographics, statistics are presented with the use of interesting visuals. Readers can easily relate to information that is visualized. In fact, infographics were created to make it easier to share statistics.
Basically, all this means that the infographic that has a good layout will keep the focus of the viewer on the statistics and data presented. This makes it easier for the reader to understand the topic, thus making content marketing more effective.
The way in which infographics influence sales is not instantly understood by people. This is because of the step of the sales funnel at which the infographic is presented.
Basically, in order to make a sale, you need to first gain the attention of the potential customer. This can be done in many different ways but what is particularly effective is showing some sort of proof that what you say is correct. And infographics are basically collections of true data presented in a way designed to capture attention.
As you can see, infographics are very good at promoting businesses. In fact, there are many different ways in which they help besides what was presented above. It is always a good idea to use them but it is vital that they are properly created. This is why you should always hire professionals to develop content marketing campaigns that include infographics.