Recruitment can be a challenge for even the most well-versed business manager. Sourcing, screening, and interviewing candidates can amount to hours of high-intensity admin. Here we explore five ways employers can make recruitment easier for their team:
#1 – Centralise your job opportunities
Giving candidates a one-stop shop for all of your vacancies is a great way to speed up talent attraction. This can be achieved by building a branded careers site, regularly updated with new opportunities. If applicants know where to go to access your vacancies, they will be more likely to check back for regular updates.
This also enables you to promote employer brand content such as testimonials to potential candidates. This helps to attract more compatible talent to your business – and boosts your employer brand reputation.
#2 – Use recruitment software tools
Recruitment software is a gamechanger for employers. Platforms such as applicant tracking systems allow companies to store, manage, and screen candidate information easily. This means no more sorting through piles of CVs to find your ideal candidate – just keyword searching through an easy-access database.
Recruitment tech also improves the hiring journey for your candidates. Applicant tracking platforms enable you to maintain high-quality contact throughout every stage of the recruitment process. This ensures that new employees get off to the best start possible with your company.
#3 – Strengthen your employer brand
Your employer brand is what first attracts talent to pursue your opportunities. By strengthening your workplace image, you promote your business as an ‘employer of choice’ for talent in your sector.
Survey your workforce to find out which core brand values matter most/least to them. Use this to inform your brand strategy going forward, building your workplace culture around the most influential values.
This may include optimising your benefits package to best meet the wants and needs of your employees. Analyse your employee value proposition (EVP), and align your strategy with your employees’ expectations.
#4 – Incentivise employee referrals
Your employees’ professional/personal networks are a great asset in finding like-minded talent. Incentivise employee referrals through reward schemes (discounts, vouchers, bonuses). This will make talent acquisition easier for your hiring team.
Your colleagues are great advocates for your employer brand. If your vacancies come with the recommendation of your employees, applicants will be more likely to pursue these opportunities.
#5 – Embrace video screening/interviews
Video screening makes the recruitment process easier for your team, and more accessible for your candidates. Interview sessions can be carried out at a time that suits both parties, or pre-recorded by the candidate for on-demand assessment.
Virtual interviews also promote diversity & inclusion by allowing you to include more key decision makers in the selection process – reducing the risk of individual bias. Sessions can be recorded and reviewed at any time, without the need for third parties to be present at each interview.
In summary
Recruitment is a complex process; sourcing, screening, and selecting applicants is not only time-consuming, but often involves lots of strenuous admin.
However, the hiring process can be made easier by following best practice methods to attract and engage candidates. These include:
- Centralising job opportunities on a branded careers site
- Using recruitment software to manage candidates
- Strengthening your employer brand to speed up attraction
- Incentivising employee referrals to make sourcing easier
- Embracing video screening/interviewing
With the right approach, you can deliver high-quality, candidate-focused recruitment without overwhelming your HR team. This means more compatible candidates for your vacancies, and a better reputation for your employer brand – boosting staff retention.
Don’t let recruitment drag you down. Save time, cut costs, and make life easier for your HR team by optimising your hiring process.
