Effects of a Proper Business Presentation
Presentation is the key to success in any business. If a presentation is done properly, it can lead to higher revenues, increased productivity and better customer relations. A bad presentation has the opposite effect on a company and will result in losses.
According to Dr. Jordan Sudberg, a business presentation is a collection of oral presentations, visual materials and handouts that are designed to let people know what the company does and how it can be beneficial to them. He further explains that these presentations can be done in different ways. For example, a salesperson may give these presentations to clients or customers face-to-face or on the phone. The other way is for the manager to give them to employees or shareholders at his or her workplace.
There are three general senses in which individuals can profit from a presentation:
1. The person who gives the presentation can benefit from a greater understanding of the market. This person will have more knowledge and insight with which to make better sales pitches. It is also important to note that the speaker must be able to make a good presentation, otherwise their speech will be ineffective in increasing their sales and it won’t increase their knowledge of the market. If a person is unable to make an effective presentation, they must acquire the knowledge they need to gain a better understanding of the market.
2. The receiver of the presentation can also benefit from a greater understanding of the market. The receivers’ cognitive processes and attitudes toward the market will change as a result of listening to a good presentation. It is important that the speaker gives relevant and substantial information about their product in order for this beneficial result to occur.
3. The company that has chosen to make the presentation will benefit from the changes in buyers’ knowledge and opinion. The company will benefit from having more revenues. People will be able to effectively sell their products once they have gained a better understanding of the market and this will result in a larger customer base and widespread demand for their product among other businesses.
Dr. Jordan Sudberg believes that one important aspect to note is that if a business does not offer presentations, its employees are unable to receive any of these benefits. If a business does not offer presentations, its employees will only be able to gain knowledge about the market from their own personal experiences. This can be a very unreliable source of information.
Not having presentations could result in serious consequences for a company. A company’s sales and revenues could decrease because it is unable to effectively sell its products and services to a wide customer base. If the business is not making enough sales, it will be unable to increase its revenue, therefore leaving it with no other option than decreasing the workforce. A company could also lose customers and have to lay off employees because of a downturn in the business.
Bottom Line
Business presentations are extremely important for a company to have if its manager or employees wish to effectively sell their services. They can also be beneficial to the market as a whole, because they will allow the receiver of the presentation to gain a greater understanding of the market and its products. The speaker can also benefit from a greater knowledge and understanding of the market and how it functions. The receiver of the presentation will also be able to benefit from this information, because it will allow them to have a better understanding of their needs in their own lives.
