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Bringing High-End Medical Aesthetics to the Heartland: The Story of Meg Fruth and MOBO Med Spa

In 2017, amidst the rolling hills of Central Ohio, a revolutionary idea was born in the small town of Lancaster. Meg Fruth, alongside Dr. Laurianne Scott, co-founded MOBO Med Spa, a mobile medical spa franchise that is redefining the aesthetics industry.

Fruth, a Board Certified Nurse Practitioner, envisioned a way to make high-quality, safe medical aesthetics more accessible and affordable. Today, MOBO Med Spa serves clients in over 65 locations throughout the Midwest, proving that beauty knows no boundaries.

A Fresh Approach to Aesthetics

“We wanted to bring medical aesthetics to people where they already are,” said Fruth. “Whether it’s a salon-based event, a private party, a gym, or a traditional spa, we wanted to make it convenient for our clients.” This innovative approach has resonated with a wide audience, turning the once static world of medical aesthetics into a dynamic, mobile experience.

Pioneering Accessibility and Affordability

MOBO Med Spa’s mission is simple yet profound: to make medical aesthetics safe, affordable, and accessible. This vision is evident in every aspect of their operation. Each franchise is equipped with a robust home office space, ensuring that clients receive consistent, high-quality care, whether at a mobile event or in a more traditional setting.

Commitment to Education and Excellence

Fruth and her team place a strong emphasis on education. “Our core values include accessibility, affordability, and education,” she explained. “We pride ourselves on our highly trained providers who stay up-to-date on industry trends and practices.” This dedication to education extends to their clients, with MOBO providers taking the time to educate patients on skin health, trends, and available treatments.

Building a Legacy of Quality

Under Fruth’s leadership, MOBO Med Spa has garnered numerous accolades. The franchise boasts Gold status with Cutera, Diamond Status with Allergan Partner Privileges, and Preferred Champion status with Galderma. These recognitions underscore the extensive experience and high treatment volumes of MOBO providers, setting them apart in the competitive field of medical aesthetics.

The Driving Force Behind MOBO

Fruth’s journey to becoming a leader in the medical aesthetics field is as impressive as it is diverse. With a background that spans Fortune 100 organizations, group wellness programs, hospital-based medicine, cardiology, and medical aesthetics, Fruth brings a wealth of knowledge and experience to MOBO. A graduate of Georgia State University and The Ohio State University, she combines business acumen with clinical expertise, ensuring that MOBO Med Spa operates at the highest standards.

A Collaborative Vision

While Fruth is the driving force behind MOBO’s operations, she is quick to acknowledge the contributions of her co-founder, Dr. Laurianne Scott. Dr. Scott serves as the Executive Medical Director, bringing over two decades of experience in surgical medicine and women’s health to the table. Together, they have built a franchise that is not only successful but also deeply committed to the well-being of its clients.

Looking Ahead

As MOBO Med Spa continues to expand, Fruth remains focused on the core values that have driven their success. “We’re always looking for new ways to innovate and improve,” she said. “But at the heart of everything we do is our commitment to making medical aesthetics safe, affordable, and accessible.”

With a growing footprint and a steadfast commitment to excellence, Meg Fruth and MOBO Med Spa are poised to continue transforming the landscape of medical aesthetics, one mobile event at a time.

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