9 Successful Tips for Using Emails to Increase Holiday Sales

People do a lot of shopping during the holiday season. Your business can increase its sales by sending out emails to your customers and making sure that those emails contain the right content.

1. Create a Subject that Draws People In

You need to have busy holiday shoppers notice the subject of your email and want to open your message. Create a subject that gets attention and that speaks to shoppers in the midst of the busy holiday season.

2. Include Meaningful Information in the Emails

Lists can be helpful additions to an email, and you might write up a list of the top gifts for kids or adults. Include information in your email that feels helpful to the reader and that will make them want to pass the email on to others.

3. Make the Emails Short and Easy to Read

A drawn-out message is going to be ignored by those who open your business’s email. Make your message concise and easy to read so that those who are busy will get the message you are trying to share.

4. Send the Emails Out at the Right Time

One might open an email that they find waiting for them in their inbox in the morning, even on a busy day. A person is also likely to open an email during the weekend and on busy shopping days known for their sales. Plan out when you can send your emails to get people interested in shopping through your business.

5. Choose a Festive Look for the Emails

When someone opens your email during the holiday season, they should see something festive and happy. Create emails that get people into the holiday spirit so that they will feel like shopping after looking them over.

6. Create Sales Related to Gift Shopping

When you are sharing sales in your emails, make sure that they are appropriate for those who are shopping for holiday gifts and that they will encourage shoppers to make a purchase through your business.

7. Include Something Free

You might include a free download in your email to attract holiday shoppers, such as a holiday wallpaper or a printable greeting card. If you do, share information about the free item in your email’s subject.

8. Understand Who Will be Receiving the Emails

Know who will be getting the emails that you send out during the holiday season so that you can write those emails in a way that will reach those people and get a message through to them. You can even offer personalized recommendations to customers based on their spending, browsing, or viewing habits.

9. Use the Emails to Show Appreciation

The holiday season is a great time to thank people for being your customers and helping your business through the year. Those who feel appreciated are likely to want to shop through your business again and continue to offer you support.

You can create an email that will attract those doing holiday shopping. Boost your business by creating emails that will get your customers in a festive spirit and increase your holiday sales.



Alex is the co-author of 100 Greatest Plays, 100 Greatest Cricketers, 100 Greatest Films and 100 Greatest Moments. He has written for a wide variety of publications including The Observer, The Sunday Times, The Daily Mail, The Guardian and The Telegraph.

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