Use Feather Flags at Special Events for Value Addition and Advertising

Entrepreneurs and business marketers’ objective is to always stand out from the rest of the crowd and have a significant advantage in the fiercely competitive market. However, many are confused with the best modes to explore to achieve their advertising goals when it comes to advertising. The problem here is that there are many advertising techniques, and choosing the most suitable way amongst them may be challenging as there are many things involved, especially budget.

To help with the business advertising, the choice of feather flags or flutter flags is ideal. You may guess its function from the name itself that it will look like a feather-shaped banner, which is fixed on to a flagpole. We can see these types of flags so commonly on the outdoor fields where some events like a trade show or business gathering are held. You may also view this at sporting centers like soccer fields or golf courses etc. Feather flags are a common sight in events like Olympics and World Athletics etc. When used the right way, feather flags are wonderful advertising tools for business establishments.

What is the catch in feather flags?

Feather flags give a unique viewing experience as the message on it can be read along with the wind’s sight flowing through the flag in a classy way. The basic structure of feather flags itself is meant to battle against a strong wind. These flags will dance against the wind while preserving the message printed on to them.

On planning to choose feather flags as an advertising tool, you need to consider a few important things. First, check out the flag’s appropriate color to fit the overall ambiance of the venue and that of your brand colors. It should be made with a catchy color to grab the viewers’ attention at first sight easily. However, make it eye-friendly too in order not to be annoying while reading the content.

You can also think of adding the feature of the rotating flagpole, which will make sure that it turns to the direction of the wind blowing and will not lose the flag’s shape. Choosing an appropriate fabric is the next important thing as it will ensure the durability of the flag and the quality of the printing on to it. A polyester flag is an appropriate choice. However, there are many other materials too used for flag making. As the printing surface may be limited on a feather flag, make sure that you make your message short and the size of letterings to be big enough to ensure easy readability.

Another important thing to note while using feather flags is to position them properly so that it is visible to all and influence them on the decision making. The major goal here is to make people who come to the event notice your brand’s presence there and feel the class with which you advertise. So, position it at places with larger footfalls and invite people who view it.



Helen is a multi-published, award-winning author of over 30 books, including the delightful Ivy & Bean series. She has written novels for young adults, including YA romantic comedies, and has written BBC drama.

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