TikTok 101: Tips To Make Your Videos More Engaging

TikTok is a great platform for content creators, but it can be tricky to know how to capture your audience’s attention. This article explores tips and strategies so you can make your TikTok videos more engaging. 

Here, we’ll cover creative video ideas, how to use hashtags, and other useful tips to help you get more views and increase engagement on your TikTok videos.

Plan Your Video

Creating an engaging video on TikTok requires planning. Before you start recording, decide what kind of video you want to create and the message you want to convey. Consider including your brand’s logo or name in the video if you’re a business owner. 

Also, consider the length of your video, as it should match the TikTok ad size (15 or 60 seconds). By carefully planning your video, you can ensure that it is entertaining and effective for your target audience.

Shoot in Good Lighting

Good lighting is essential to getting the best footage for your TikTok videos. Poorly lit videos may look unprofessional and cause your videos to lose engagement. To ensure good lighting, try shooting outdoors in natural light or use a ring light if you’re shooting indoors. 

A ring light will provide a bright, even light that will ensure your videos look professional. If you’re a business owner using TikTok Ads, set up lighting that fits the TikTok ad size. TikTok ads need at least 1080 x 1920 pixels. 

Make sure you adjust your lighting to fit the size of the ad, so your video looks crisp and sharp. You don’t want to have blurry or dark spots in your video, as this could lead to viewers losing interest in your video.

Edit Your Video

When creating a video on TikTok, it’s important to edit it properly so your content is engaging and your message is clear. You should take some additional steps when editing your videos on TikTok.

First, ensure that your videos’ length fits within the TikTok ad size. The standard TikTok ad length is 15 seconds, though you can create ads up to 60 seconds in length. Shorter videos are recommended for better engagement, so keep your videos under 15 seconds if possible.

You can also use tools like the TikTok Editor to help you with the editing process. The editor allows you to add music, adjust the speed of your video, trim, and edit multiple clips together into one video. This makes it easier for you to create a professional-looking video without downloading and using any extra software. 

Finally, adding text to your video can be a great way to engage viewers and highlight important points from your video. You can use different fonts and colors to make the text stand out more, and be sure to put your text at the beginning or end of the video so that it’s easy to read.

Use Popular Sounds

One of the best ways to make your TikTok videos stand out is by using popular sounds. Popular sounds have been used frequently and have many views, likes, and shares. They are often catchy and recognizable, making them a great way to grab viewers’ attention.

Using popular sounds can help you increase the number of views your videos get and boost engagement. It also keeps viewers entertained and engaged with your content. To find popular sounds, go to the Explore tab and select Sounds. 

You can then browse through many trending and popular songs and sound effects that other TikTok users have already posted. TikTok Ads is also a great resource for finding popular sounds. You can access exclusive sound libraries created by leading musicians and producers. 

You can even create custom music for ads tailored to your brand. With TikTok Ads, you can adjust the ad size to better suit the sound. This allows you to create engaging videos featuring high-quality sound and visuals.

Use Trending Hashtags

Using trending hashtags on TikTok is another great way to get your videos seen by more people. It’s important to research which hashtags are popular and relevant to your content, as this will ensure that your video reaches the right audience. 

To find trending hashtags, you can browse the For You page and see what’s trending, use TikTok’s hashtag challenge feature, or simply search for a hashtag to see what’s popular.

If you’re a business owner or brand looking to advertise on TikTok, hashtag challenges offer an effective way to engage with your target audience. 

A hashtag challenge is when a brand assigns users a unique hashtag they can use while creating content related to the brand’s message or product. They can be used to increase brand awareness and drive more sales. 

Post Consistently

Consistency is key when it comes to making engaging TikTok videos. If you’re a business owner, it’s important to post regularly to ensure as many people see your content as possible. Scheduling your content for the week or month can help you stay on track. You can also take advantage of TikTok ads to reach more viewers. 

By adjusting your ad size, targeting the right audience, and posting consistently, you’ll be able to get your content seen by the right people. 

Collaborate with Other Users

One of the best ways to make your TikTok videos more engaging is by collaborating with other users. Collaboration on TikTok can be done in various ways, from featuring other users in your videos to creating duets or challenges. You can expand your reach and draw attention to your content by working with other users.

For business owners, collaboration on TikTok can be especially beneficial. You can use it to showcase your product or service to a wider audience while engaging with potential customers. 

Moreover, you can use collaboration to bring attention to your TikTok ad campaigns; partnering with users with a large following can help ensure your ad reaches its intended audience.

Analyze Your Insights

As a business owner, it’s important to track the performance of your content on TikTok. After you’ve published your video, take some time to review your analytics. You can find the data by tapping the View Insights button at the bottom of the video page. This feature will help you understand how viewers are engaging with your videos and what kind of impact they’re having.

You can also use the TikTok Ads Manager to track the success of your ads. The Ad Manager provides detailed information about ad size, cost, reach, engagement, conversions, and more. 

It’s a great way to monitor the effectiveness of your campaigns and adjust them accordingly. 

By taking the time to analyze your insights, you can ensure that your videos reach the right people and drive the desired results.

Wrapping Up

TikTok advertising has quickly become a powerful tool for businesses and creative individuals alike. With its unique format, short-form videos, and ability to reach wide audiences, it is an effective platform for marketing, building relationships with customers, and driving conversions. Creating engaging videos on TikTok takes time and dedication, but it is worth the effort. 

Overall, TikTok is a great platform to grow your business or brand and engage with users uniquely. With the right strategy and dedication to creating engaging content, you can make a lasting impression on your target audience.



Helen is a multi-published, award-winning author of over 30 books, including the delightful Ivy & Bean series. She has written novels for young adults, including YA romantic comedies, and has written BBC drama.

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