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TV show offers paying energy bills as prize — Analysis

One British TV breakfast show added the possibility of paying for energy bills for up to four months as part of a game call. This left many viewers shocked.

The changes to the ‘Spin to Win’ game on ITV’s ‘This Morning’ in which the host spins a wheel to choose a cash prize for the player calling on the phone, started on Monday.

“This week, we’ve got our usual cash prizes, but you can also win some extra cash to pay your energy bills until the end of the year. That’s four months of energy bills totally taken care of,” the show’s host Phillip Schofield said on air.

Holly Willoughby, Holly’s coworker, responded to this announcement with the following: “Wow, that’s really important right now.”

One viewer called north London and was fortunate to be awarded the prize. His energy bills were paid up to January. “fantastic”And “a relief,”Because his prepayment meter wasn’t working “absolute murder,”He admitted it.

With wholesale gas prices going up by another 30%, following Gazprom’s decision to indefinitely shut down the Nord Stream 1 pipeline, some online commentators were happy for the winner and insisted that the show was really helping people.

But that opinion wasn’t shared universally, many claimed that when paying energy bills become a prize on a TV show it was a sign that life in the UK has turned “dystopian.”

The energy crisis was turned into entertainment “beyond bleak,”A viewer commented, while another said that the wheel should be equipped with food vouchers as well as school uniforms.

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Covid-19’s economic problems in Europe were further compounded by Western sanctions on Moscow for its involvement in the conflict in Ukraine. This was followed by a drop in Russian natural-gas supplies to Europe. The UK continues to be affected by the rising prices of energy globally, despite not being dependent on Russia.

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