The Do’s and Don’ts of Social Media Marketing

Experts at social media agencies advise that social media isn’t just a place where you keep up with your friends and post food photos. Nowadays, it’s become a staple for marketing your business. The more of an online presence that you have, the greater chances you are of broadening your clientele. However, marketing your business on social media isn’t as straightforward as it may seem. 

There are all sorts of mistakes you can make if you don’t know what you’re doing. Whether you’ve already started a social media plan, or if you’re just about to get started, take a look at some of the most important do’s and don’ts to keep in mind. 

Do Use Great Images 

Social media is all about the visual aspect of sharing. In order to stand out as people scroll, you’ll need to use compelling images to catch people’s attention.   

Posts that have an image are much more likely to be engaged with.  Although plenty of people read what you write, you’ll find that more people will read your post if it’s visual. The reason for this is because people’s attention spans have shortened. 

There’s so much information coming at us through the screen that it takes something exciting to get us to stop scrolling. Anything less will keep people looking in the other direction.  Above all, make sure that you post high-quality images that aren’t grainy or out of focus. 

Don’t Ignore Comments 

Don’t forget that it’s important to interact with comments that your followers leave for you. Even the smallest comment should always be responded to with minimally a like or emoji.  

Remember, social media is a two way street. Don’t just expect people to engage with you without putting some sort of effort back in. Always respond to comments so that you build a relationship with your followers

Do Post Regularly 

It’s important that you stay regular on your social media account. Post often, without going too overboard. A good rule of thumb is posting once a day. Your followers will appreciate the consistency and know that they can expect posts from you daily. Posting too little can result in your audience forgetting that you’re even there. 

It’s also important to take social media algorithms into consideration. The more that your audience interacts with you, the more that you’ll appear on their feed. 

Don’t Post Too Much About Your Business 

Even though the point of having an account on social media is to promote yourself, it’s not supposed to seem that way. A good rule of thumb is to only post about your business every so often. 

Out of every five posts, only about one should be about what you’re trying to sell. Posting too many promotional posts will make people feel spammed. 


Chadney is a journalist, the author of several books and the former editor of Cosmopotrist Magazine. She has also written for a variety of high-profile publications. Helen is the co-founder of The Writing Salon, which aims to help writers of all levels achieve their goals.

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