RT Creative Lab won the Jury Award for the 2021 Cresta with #VictoryPages. This large-scale social media campaign dedicated to defeating Nazism during World War II has been recognized by the Jury Award. At 2021 Cresta, RT Creative Lab received 11 awards.
“When I first saw this idea, I was awed by the love and passion of the creatives in achieving the objective of keeping World War II alive and interesting and relevant to the younger generation,”Merlee Jayme is the Global President at Dentsu McGarrybowen and Jury Chair in 2021.
In the Drum Global Ranking 2019, Jayme was ranked among the 100 top Chief Creative Officers around the globe. She has won major awards including a Cannes Lion Grand Prix for Mobile, Grand CLIO, NYF Grand Awards, D&AD yellow and wood pencils, LIAA and Gold Effies.
RT Creative Lab’s projects have garnered 11 awards at 2021 Cresta – a worldwide award program whose purpose is to acknowledge high standards of creative achievement in the international advertising, digital design and marketing communications industry. Cresta Awards were established in 1993. More than 120 marketing and design experts from around the world make up the jury.
Endless Letter Web Experience was awarded gold in Digital Design: Microsite, and Endless Letter won silver for Social: Innovative Use of Social Media. This project was created with RANEPA School of Art and Design student Mikhail Sorkin and Peter Bankov. It features letters and missives from Soviet soldiers sent to the frontlines during WWII, as well as illustrations inspired from them.
Also, #VictoryPages won silver in the Social: Innovative Use of Social Media Category. #VictoryPages tells WWII story using new media and digital art on five platforms. TwitterInstagram, Facebook and VK.
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RT Creative Lab releases ‘Children of the Siege: VR Sketches’, animated movie dedicated to kids of Leningrad during WWII (VIDEO)
War: Kids’ Drawings in VR Animation snatched silver in the Brand Content: Brand VR/AR and Digital Craft: Use of Animation categories. The project features wartime children’s drawings reinterpreted by prominent VR animation artists. Six bronze Cresta Awards were also awarded to entries from RT Creative Lab that commemorated the 75th anniversary the defeat of Nazism.
Cresta Awards recognized RT Creative Lab as one the top 50 creative companies worldwide in 2020.
Other series of #VictoryPages received scores of awards such as Clio Awards Webby Awards Clio Awards Epica Awards Shorty Social Good Awards Red Dot Awards and Clio Awards.
RT Creative Lab, an Emmy-nominated digital team in the RT international news network’s global news service, is part of the RT International News Network.
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