Photo by Doruk Bayram
Everrati, a UK-based electric vehicle technology company known for reimagining iconic classic cars with zero-emission powertrains, announced the launch of a new ultra-luxury commissioning program called Artisan. The new service offers high-net-worth clients an immersive, one-on-one design experience to create a fully customized electric vehicle built around their personal tastes, materials, and lifestyle.
According to the company, Artisan is the most personalized offering Everrati has introduced to date. Rather than simply restoring or electrifying a vehicle to a set spec, the program gives clients the opportunity to influence every detail — from custom finishes and interior colors to material selection and conceptual design elements.
“Created for those who seek the next level of personalization, this exclusive program invites clients to design their dream Everrati with the same level of care and individuality as they would their private residence, yacht, or jet,” said Justin Lunny, Founder & CEO of Everrati.
The announcement reflects a growing trend in the luxury automotive world, where customer expectations have shifted from traditional bespoke touches — such as monogrammed seats or curated paint colors — toward highly experiential design processes that treat each build as a collaborative journey.
A luxury-level commissioning process
The program is led by Libby Meigh, Everrati’s Automotive Customization & Materials Consultant, who joined the company in 2024 to develop its bespoke materials strategy. Meigh has worked with leading automotive brands and brings a deep background in high-end design and materials development. At Everrati, she is focused on creating sustainable, high-touch finishes that reflect both heritage and innovation.
“Each Everrati commission is a deeply personal journey. A client may come with something of real sentimental value — a handbag, a watch, a piece of furniture. It’s an exciting challenge to translate these ideas into their new Everrati vehicle seamlessly,” Meigh said.
She added that her team is actively expanding the company’s material portfolio to ensure clients have access to a diverse range of responsibly sourced options, while maintaining Everrati’s emphasis on environmental sustainability.
“For me, luxury is about rarity, authenticity, and the service that surrounds the product. At Everrati, no two vehicles will ever be the same,” she said.
Sustainability as a differentiator
Sustainability remains a core part of Everrati’s brand positioning, even at the ultra-luxury level. The company noted that it partners with material suppliers who adhere to strict sourcing and waste-reduction standards. One example is its collaboration with Bridge of Weir, a leather supplier whose manufacturing process is fully circular and designed to minimize environmental impact.
While Everrati does not manufacture new vehicles, it specializes in restoring and electrifying iconic models, including the Porsche 911 (964), Ford GT40, Land Rover Series IIA, and Mercedes-Benz W113 SL “Pagoda.” The company adapts each car with proprietary EV powertrain technology developed in-house and tailored to maintain the vehicle’s original balance and performance feel.
Appealing to a niche luxury EV buyer
Everrati’s Artisan launch comes as luxury carmakers continue to experiment with more immersive and emotional experiences to complement the rise of EV adoption. While mainstream automakers focus on mass-market electric models and global scale, niche players like Everrati are finding success by catering to a different buyer: the collector or enthusiast who wants to reduce their carbon footprint without sacrificing individuality, legacy, or tactile quality.
It also arrives at a time when demand for high-end EVs — including limited-run models and resto-mods — continues to rise, particularly in the U.S., U.K., and parts of Europe where emissions regulations are accelerating the shift away from internal combustion.
With Artisan, Everrati is betting that the future of EVs doesn’t have to feel generic — and that customization, not just technology, will be key to driving the next wave of electric luxury.
