Democrats turn to Fox’s Tucker Carlson as MSNBC star Rachel Maddow plans hiatus — Analysis

Cable rankings present the controversial host gained a key demographic amongst blue voters in October

A lot-vilified Fox Information host Tucker Carlson was extra profitable than his MSNBC counterpart Rachel Maddow in attracting Democratic viewership amongst a key demographic. In keeping with Nielsen MRI Fusion rankings from October – the newest out there dataset – Carlson’s primetime information present was the most well-liked one amongst self-identified Democrats within the age vary of 25-54.

Democrats from the demographic that corporations take into account when allocating promoting budgets most popular Fox Information to different channels when watching TV through the 8pm to 11pm (EST) time slot. The conservative community drew in 39% of the viewers, in comparison with 31% for MSNBC and 30% for CNN. The lead was much more vital for the total-day viewership. 

‘Tucker Carlson Tonight’ remained the highest cable information present amongst Democrats in the important thing class. However ‘The Rachel Maddow Present’ nonetheless held the highest spot in complete Democratic viewership. 

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Fox programming, unsurprisingly, was extremely common amongst Republicans and gained the eyeballs of unbiased voters too. Greater than half of independents aged 25-54, or 55%, watched the community on primetime, with CNN and MSNBC splitting the remainder of the unbiased viewers nearly equally. 

The information got here simply as Maddow – a longtime fixture of MSNBC that many take into account quintessential of its company identification – confirmed plans to step again from the air. She’s going to go on a hiatus till a minimum of April to work as an govt producer on a film model of her podcast, which will probably be directed by Ben Stiller, she instructed viewers this week.

Maddow has hosted her top-rated primetime present on MSNBC since 2008. Final 12 months, she signed a brand new contract with the community, which reportedly allowed her to scale down her nightly schedule.

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