If you’re an orthodontist, maintaining an active online presence can play a major role in your success. Just be aware that merely creating a website isn’t enough to guarantee you’ll attract more patients. Internet users need to find your website for it to yield any value.
More importantly, the right users need to find your website. That’s why local SEO is the ideal orthodontist SEO strategy. As this overview will explain, orthodontists can benefit from local SEO in numerous ways.
Understanding Local SEO for Orthodontists
The importance of an online presence for medical professionals can’t be overstated. According to Inc., a recent survey of American adults reveals about three-in-five will account for a provider’s online presence when deciding whether to become a patient.
Search engine optimization (SEO) strengthens any professional’s website by improving its chances of ranking high when users perform relevant online searches. Local SEO is particularly useful for orthodontists because it helps their content show up in search results of users looking for medical professionals in their regions.
As an orthodontist, you can only treat patients in your area. Local SEO accounts for this by targeting those types of users on the internet.
The Benefits of Local SEO for Orthodontists
An orthodontist can benefit from local SEO in many ways. Examples include:
Optimizing a Marketing Budget
As a professional whose customers may primarily consist of neighbors, an orthodontist should market their practice by focusing on a local audience. Even if an orthodontist spends a lot of money on a large-scale marketing campaign that technically reaches many people, they might not have spent that money wisely if a significant portion of the audience includes people who live too far away to become patients.
The goal of local SEO is to reach an audience of users searching for orthodontists in the area. By devoting a marketing budget to reaching these types of users, an orthodontist could boost their return-on-investment (ROI).
Tailoring Online Content More Easily
An orthodontist’s website may feature a range of different types of content. For example, it should naturally include basic informational pages about their services. Their website might also feature a blog covering topics that may be of interest to patients.
An orthodontist who embraces a local SEO strategy could tailor their content to a local audience when that’s the specific audience they know they’re targeting. Doing so helps them make the right impression on potential customers by personalizing content to a degree.
Reaching Users Who Are Ready to Schedule Appointments
Someone searching for an orthodontist near them may be someone who is looking to schedule an appointment in the near future. Thus, with local SEO, an orthodontist can reach users who are ready to become patients, instead of reaching users who may only be conducting general research.
Local SEO for Orthodontists: A Smart Investment
If you’re an orthodontist, investing in local SEO can help your practice grow. You also don’t need to develop and implement a local SEO strategy on your own. By partnering with SEO specialists, you can take advantage of this marketing tactic while focusing on treating your patients.
Main Street ROI offers local SEO services to orthodontists and various other professionals.
