The growth of social media has been something of a phenomenon. The platforms are no longer there for simply sharing photos and social insights, they can be used as forms of entertainment, and in the business world are useful tools for digital marketing.
Back in 2005, only around 5% of Americans used some form of social media. This steadily rose to about 50% in 2011, and now over 70% of Americans use social media in at least one form or another.
With 4.5 billion people using social media across the planet, it is no wonder that businesses are engaging with consumers on Facebook and Instagram now. There are 200 million businesses on Facebook alone, and they are all looking to grow their brand and increase their audiences. One tactic that gets used by many businesses is to buy likes and other forms of engagement.
Can you buy likes on Facebook and other platforms?
Many services sell Facebook website likes and followers for Instagram. Across the many forms of social media, there are growth services to help with building brands and channels.
These services are often very cheap and are therefore attractive to anyone who wants more likes or a bigger audience. Not all services are effective though, and there may be some problems with the terms and conditions that social media platforms prescribe.
Is buying likes legitimate?
The first thing to do when considering any type of automated service is to read the ToS of the platform you are on. For instance, Facebook doesn’t actually prohibit the purchasing of likes. But, that platform and others do shut down fake accounts, and Instagram has shut down automated services that were operating on its platform.
Buying likes is in no way illegal regardless of the ToS of your chosen network, and there may be some positives to increasing your likes quickly.
What are the benefits of buying likes on social media platforms?
Despite social media frowning on automated services and buying likes and followers, there can be some benefits to doing so.
Using social media impacts a business’s reach positively and lets any firm reach an international audience. Businesses that were previously limited by geography can now market their products anywhere in the world, and use social media to do so.
Social proof is where people copy other individuals’ actions, and this can be seen with likes on Facebook and other apps. If a page seems popular and has many likes it will encourage others to check it out and like it too. So, buying likes can increase a page or channel’s popularity as genuine users start to visit.
If you appear more popular then it will attract other followers, and that could lead to further benefits. The more popular influencers for instance might receive sponsorships, collaborations, or partnership deals. More followers can create more leads and higher conversions. All of which could see revenues increase along with brand awareness.
Social media growth services tend to be cost-effective, and affordable for businesses and individuals to use. But, there are some risks in using them.
Are there downsides to buying likes on social media?
If you want to create effective digital marketing then social media is one tool that cannot be ignored. The reach for social media is massive, and you can target audiences through a number of metrics.
The average digital marketing budget ranges from $30,000 to $145,000 per year. Marketers are putting more emphasis on digital marketing now, and as a result, the industry is growing. It is expected that $566 billion will be spent on digital marketing this year, and the industry will reach $700 billion by 2025.
Social media plays a huge part in marketing today, so it is no wonder that businesses would be tempted to buy likes and followers. While bought likes in themselves aren’t problematic, the accounts they come from might be.
Some services are reputable and offer likes from genuine people, but many other services only utilize fake accounts and bots. If Facebook or Instagram discover fake accounts they will close them down. When this happens, you will lose whatever likes came from those accounts.
Having a sudden drop-off in likes and followers can look suspicious to your genuine consumer base, and could lead to a loss of reputation. Trust is everything on social media, especially when ecommerce is also involved. If you are working as an influencer you need loyalty and trust. A mass of fake accounts on your channel could do more harm than good.
The answer to the question in the headline is that swift growth for a social media channel could be had by buying likes. Social proof means that individuals will follow pages purely because other people are. This sheep-like effect from social media can be utilized to grow a following organically.
However, fake accounts and bots could provide a quick fix that rapidly leads to a decline in your following and also your reputation.