Australia redesigns ‘Covid-tainted’ national logo — Analysis
This new design is made up of a boomerang-powered kangaroo and has no similarity to coronavirus.
Australia’s national logo has been changed after it was mocked that its previous version looked very similar to a Covid-19 particle. The new logo, which was unveiled on Friday, features a minimalist kangaroo made of boomerangs and ‘Australia’ in dark green capital letters below.
A logo and accompanying text will be included. “Only in Australia”Local media reports have the following tagline: Australian Trade Minister Dan Tehan stated Friday that “strong nation brand and tagline will reinforce Australia’s reputation as an internationally competitive investment destination, a great place to visit, a quality provider of education, and a trusted exporter of premium goods and services.”
According to some, the design was selected for its ability to be “representative of a modern, capable and inclusive country.”
The logo was changed after the last version – which was unveiled in July 2020 amid the global Covid-19 pandemic – was ridiculed for bearing a strong resemblance to a coronavirus cell.
While Australia’s Nation Brand Advisory Council argued at the time that the country’s traditional kangaroo symbol did not adequately represent Australia, critics such as Sky News host Chris Kenny claimed the image looked like the “coronavirus under a microscope”It was, he said. “insulting”It was paid for by the Australian taxpayers.
The design – which cost a whopping $10 million to create and was supposed to represent a wattle tree – was quietly retired after just a month of use.
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