6 Tips and Tricks To Create the Best Instagram Bio To Reach Out to a Wider Audience

It is not easy to write your Instagram bio because you need to include all the important things about your business within limited characters. Therefore, you need to choose the words very carefully to integrate only the essential points excluding the less important ones. When you have a business Instagram page, the bio is the first thing that your audience will notice. 

When you want your audience to follow your business or brand, give them some valid reasons to stick to your Instagram page. This is where your IG bio plays a pivotal role in attracting followers to your account. 

According to an article published on, the first thing that matters in your IG bio is the photo or profile picture of your business. Give a face to the bio instead of just including your business logo. When your followers see a face in the bio, they know there is a human side to your brand. 

In this article, you will learn about the six useful tips to help you create the perfect Instagram bio to reach out to a wider audience. Read on to learn more. 

1. Add an attractive profile photo

Many businesses do not pay much attention to the profile picture when creating their Instagram bio. Think about Instagram’s design, why they have the profile photo section embedded in the platform’s bio. That is because, whether you are an individual or a small business entrepreneur, you need to include a face behind your brand. 

Besides adding your business logo in the bio, including your picture is also essential so that people know the face of the entrepreneur. Once you have built a following for your business, you can add a simple but presentable photo of yours to show your personality. The picture need not be a flattering one. 

2. Describe your skills and business niche briefly

Once you have set up your business Instagram page, describe your business purpose and niche in the bio section of the platform. You will find a description section and you need to write the details there. You need to write what your business is about briefly and what purpose your Instagram page serves for the audience. Remember that the description section is visible on the IG app on your smartphone or iPad. 

Besides mentioning your niche, write briefly about some of the entrepreneurial skills you have, which are relevant to your business. For instance, if you have a food delivery business, you can add a short sentence saying that you are a food enthusiast, how you prioritize safety and hygiene when it comes to food and beverage, and things like that. Then, keep things short and simple when adding niche and skills. 

3. Select an attractive, one-off font 

Did you know that you could use numerous fonts for your IG bio effortlessly? Though you will not find these fonts on Instagram, there are several mobile apps and websites where you can find unique fonts. If you would like to learn more about Instagram, how to garner more likes on your posts, look up platforms such as

Choosing unique fonts for your Instagram bio will help you add a fun angle to it and let you show your persona. There are numerous platforms from where you can select unique and diverse fonts for your Instagram bio. 

4. Use relevant keywords 

Using the right keywords (KWs) is one of the best ways to make your Instagram profile more noticeable online. Search optimization KWs will help your IG account to rank higher in the SERPs of different search engines like Google, Bing, etc. It will help followers notice your brand and once they visit your IG page, they may start following your account. 

Make sure you use KWs in moderation in the bio section to accomplish the desired outcome. You might be wondering how to find the relevant KWs for your Instagram bio. Well, you will find various KW-based tools and services to help you add the most relevant KWs to your IG bio. 

If you would like to reach out to a global audience, use search phrases in a localized form using a translation platform called TheWordPoint. It will let you understand that you are using the best, relevant KWs in your Instagram bio when required. 

5. Use relevant hashtags

Just as KWs, hashtags help you boost your Instagram visibility online. You can use hashtags that have been used or the popular ones. Additionally, you can create your brand hashtags and use them for your Instagram business page. 

A unique hashtag or KW would let you reach out to your targeted audience in a better way and connect with them. It will inspire your followers to use your business hashtags and use them in their posts. Make the best use of hashtags or KWs in the bio so that users click on your profile and start following you. 

6. Add a favorite quote 

These days, some IG influencers like adding a quote in the bio section to show their audience what beliefs they have or what principles rule them in their personal or professional life. Many entrepreneurs like adding leadership quotes to show their business spirit, how they like to work as a team to achieve higher goals, and things like that. 

You don’t need to always choose serious quotes. You may add a funny quote or something motivational that speaks about your personality as a business leader. As far as quotes are concerned, there are no hard and fast rules and therefore, you can add any quote that relates to your business or highlights something about your persona. Make sure the quote is interesting and meaningful so that you can share it with your audience on Instagram. Avoid any quotes that are irrelevant or hurt anyone’s sentiments. You can research some funny or inspirational quotes and then include the best one in your Instagram bio. 


When you have a business page on Instagram, adding a bio is the first thing you need to do. Creating a bio is simple and fun. Use these tips to get started to create an interesting bio for improving your visibility online. 



Helen is a multi-published, award-winning author of over 30 books, including the delightful Ivy & Bean series. She has written novels for young adults, including YA romantic comedies, and has written BBC drama.

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