Since the onset of COVID-19, face masks have been a staple of human survival against the deadly airborne virus. This means that most people wear face masks in public, thus opening them up as promotional avenues for businesses and organizations alike.
A promotional face mask is a must for any business or organization that promotes its brand or service. Used by everyone, given away in quantities, and free to use, these face masks will allow you to reach the very demographic your product was developed to reach.
1. They’re Ubiquitous
The easiest way to advertise is through products that are in high demand. Nearly everyone uses face masks, especially when out in public, which gives you the perfect opportunity to put your advertising in front of its target demographic.
2. Face Masks Are Seen Daily
Every day, people are exposed to hundreds of ads. The easiest way to get your name out there is through a product that’s seen daily by nearly everyone who’s not homebound or sick. Face masks are seen by almost everyone daily, which gives you the perfect opportunity to market to your target demographic.
3. They’re Useful
People enjoy useful products that allow them to complete tasks or come in handy during everyday life, especially free. Promotional face masks are seen as valuable and accessible, making them a perfect marketing tool to promote your brand.
People are always looking for products that can be used immediately or services that can start immediately. Promotional face masks fulfill both of these needs. People will feel inclined to put on the mask due to the immediacy, which gives your business more exposure time to get across their advertising.
4. Promotional Face Masks Are Low Cost
Promotional face masks are often given away for free or at minimal cost, which means there is a minimal risk of the company giving them out. They know that they can get these items out to people with limited financial risk, giving you the ability to market to hundreds of people with ease. Promotional face masks are not only helpful but essential for public health and safety.
5. You Can Even Sell Them
Face masks are so popular right now that making money with them is even a consideration. You can sell them for whatever price you prefer, which means the more face masks you give out, the more money you’ll make.
If you’re not afraid of long-term investment, you can include instructions on caring for the mask for longevity and selling them for a small price to people who want to do good by participating in your project.
6. They Work Well with Other Promotional Materials
Use face masks as promotional materials alongside other products like t-shirts, hats, stickers, and other branded items. The more advertising, the better! Use your imagination, and you’ll come up with endless possibilities on how to market effectively by simply using face masks as your advertising tool of choice.
Face masks are typically printed on white fabric, but you can make them stand out with creative choices of color or different imprinting techniques to advertise your brand further. With the right creativity, you can make a catchy, attractive design rather than a generic black and white one that most people will throw away.
