4 Key Ways to Improve Your Storefront’s Appearance

No matter where your retail store is located – be it in the middle of a mall or off-streets, your storefront’s appearance matters. Your success largely depends on your store’s ability to attract more customers. So you want the storefront to tell your story and its design to capture people’s attention and inspire them to enter. Studies indicate that the store design and layout can make or break sales. Experts also believe that design is the number one marketing tool for any store.

But how do you tweak your storefront’s appearance to make it enticing? First it is important you have a good commercial door. Next follow these four simple tips to reface your store and make it as attractive as possible.

Make Window Displays Enticing

You can use window displays to make your storefront’s appearance attractive. This trick works best if your storefront is relatively small. It would help if you utilized every square inch of the display area to create window displays that can’t be avoided. That will help capture the attention of passersby and drive more foot traffic. However, be careful not to stuff your displays with too many decorations or merchandise. You don’t want to turn your prospects off.

Instead of cluttering your displays, utilize less but cleanly designed displays. Remember that pedestrians will be more enticed if they figure out what is inside. Visually cluttered displays will automatically turn their eyes away.

Improve Lighting

You will be surprised how beautiful your store will become just by improving the lighting system. Naturally, improved lighting gives your store a brand new look, freshens up the building, and enhances merchandise visibility. This will go a long way to increasing store sales. Furthermore, proper lighting can illuminate all corners of your store, provide adequate lighting across shelves, and create exclusive focal points. A dedicated lighting system will also brighten your Point of Sale area and set up your storefront’s window displays.

Additionally, you can change the color of the building to complement your new lighting. Be sure you choose colors that reflect the most recent trends.

Use Eye-Catching Signage

Store signage plays a critical role in advertising your business. Through your signage, people will find your store; it introduces your business to prospects and markets your shop. That means you need to invest more in signage in terms of creativity and resources. Based on a recent FedEx Office Survey, 76% of Americans visit a store based on signage.

Electronic or LED signs can add energy to move and attract more prospects. It’s worth noting that electronic signals can also be used on your window displays to increase visibility. Similarly, you can utilize storefront awnings to give your space a more distinctive look or double it as signage to provide visibility from different angles. This is particularly helpful if your store is located in a more congested area. Whatever signage you use, look at it from a customer perspective to understand how it showcases your business. Most importantly, make sure it stands out from your competition.

Use Easy-To-Read Fonts

The aim of improving your storefront’s appearance is to make it visible so that people can have a glimpse of what the store offers. That’s the reason you must use easy-to-read fonts for all your window displays and signage. While some fonts are easier to read, others can give your customers a horrible experience. Customers don’t want to visit your store only to realize they have to struggle to read what’s on the signage or any other promotional material. So, ensure you communicate in a clear and easy-to-understand manner.

Your storefront’s appearance plays a vital role in marketing your business. Improving it can give your store a visual appeal, which can drive in more sales. Use the four tips mentioned above to give your storefront a brand new look.



Alex is the co-author of 100 Greatest Plays, 100 Greatest Cricketers, 100 Greatest Films and 100 Greatest Moments. He has written for a wide variety of publications including The Observer, The Sunday Times, The Daily Mail, The Guardian and The Telegraph.

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