Zuckerberg gives Facebook employees a new name — Analysis

The Meta CEO bestowed a new title on his staff to reflect the company’s change of focus

Facebook CEO Mark Zuckerberg has told employees they will now be referred to as ‘Metamates’ after the company rebranded itself from Facebook to ‘Meta’ last year. According to reports, Zuckerberg made the announcement in a video meeting on Tuesday with employees and published an additional Facebook post that also included the term.

“Meta, Metamates, Me is about being good stewards of our company and mission,” Zuckerberg wrote. “It’s about the sense of responsibility we have for our collective success and to each other as teammates. It’s about taking care of our company and each other.”

Facebook employees used to be called Facebookers.

Meta executive Andrew Bosworth – who is set to become the company’s chief technology officer (CTO) this year – told The Verge reporter Alex Heath on Tuesday that the term ‘Metamates’ was coined by American scholar and scientist Douglas Hofstadter “after an employee cold emailed him for ideas after our rebrand.”

Bosworth also revealed that the new company motto ‘Meta, Metamates, Me’ is “a reference to a Naval phrase which Instagram has used for a while ‘Ship, Shipmates, Self.’”

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He is virtual meeting with staff, Tuesday, Zuckerberg additionally revealed that the Facebook motto ‘Move Fast’ would become ‘Move Fast Together,’ while ‘Be Bold’ would become ‘Build Awesome Things’ and ‘Be Open’ would become ‘Live In The Future.’

Facebook’s ‘News Feed’ will be renamed to ‘Feed’, with a company spokesperson telling MarketWatch that the change would “better reflect the diverse content people see on their Feeds.”

Facebook Inc – which owns social networks Facebook and Instagram, messenger service WhatsApp, and virtual reality company Oculus – rebranded itself to Meta Inc in October after the company experienced a large amount of negative PR due to several controversies, including Facebook’s handling of user data in the Cambridge Analytica scandal. The company now focuses on its virtual world in development, The Metaverse rather than its Facebook social network.

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