True scale of Joe Rogan’s Spotify deal revealed – media — Analysis

Previous reports claiming that the partnership was worth over $100 million seem to have been greatly exaggerated

Spotify’s exclusivity deal with podcast host Joe Rogan is now alleged to have been worth at least $200 million – a whopping $100 million more than previously reported.

Citing unknown sources “familiar with the details,” the New York Times reported on Thursday that Rogan’s 2020 deal with Spotify – which was reported at the time to be worth more than $100 million – was actually worth “at least $200 million, with the possibility of more.”

The Times reported, likewise, that the agreement is expected to last for three years and a quarter.

The $200 million figure, if accurate, could be the reason Rogan declined a $100million offer by Canadian video platform Rumble for Spotify to join it instead.

Joe Rogan declines $100 million offer

“How about you bring all your shows to Rumble, both old and new, with no censorship, for 100 million bucks over four years? We have the chance to save this world. And yes, this is totally legit,”Chris Pavlovski (Rumble CEO) wrote an open letter.

Rogan turned down the offer. “Spotify has hung in with me, inexplicably… Let’s see what happens.”

Rogan’s deal with the streaming service made headlines in recent months as critics tried to get him censored and booted from the platform for interviewing critics of Covid-19 vaccination and expressing unorthodox opinions on the coronavirus himself. Many episodes of Rogan’s ‘The Joe Rogan Experience’ have been removed from Spotify due to backlash over his choice of guests.

Musicians Neil Young and Joni Mitchell pulled much of their work from Spotify last month in protest over Rogan’s show, with Young offering the platform an ultimatum that it was either his music or Rogan’s podcast, but not both.

Trump gives Rogan advice on Spotify controversy

Spotify CEO Daniel Ek has argued that since his company is a service and not a publisher, it has no “creative control” over Rogan’s show and cannot “approve his guests in advance.”

“Because we have an exclusive deal with him, it’s really easy to conclude we endorse every word he says and believe the opinions expressed by his guests. That’s absolutely not the case,”Ek earlier in the month.

The CEO however claimed there was none. “many things that Joe Rogan says that I strongly disagree with and find very offensive,”He vowed that he would take “appropriate enforcement actions”Rogan “violates our policies.”

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