Tracking Marketing Budgets

Tracking Marketing Budgets

Everything from a business’ marketing budget is set. From just about every department and group – whether it’s the product management, customer support, marketing team or even the company CEO you always know how much a business has invested in their

marketing. Tracking budgets can be difficult in certain cases such as when a business is new or expanding into other industries.

Trying to predict marketing budget is difficult, because when a company first starts up they have only been able to predict what they are going to need in the future, with this being based on previous experience. After a company has started up and has gained some experience in the industry and market at hand, a business may be able to forecast or predict their marketing spending. After forecast or prediction of their spending another problem can arise: trying to ensure that the budget is spent effectively.

How can a company keep track of marketing budgets? Here are six simple ways Jonathan Osler San Francisco gives to track marketing budgets.

1. Spreadsheets

One way a business can keep track of their marketing budget is to use spreadsheets. This is not only a simple way of tracking budgets but is also a very effective way as well. Simply create columns for the budget, monthly spending, and the month (or quarter) by creating graphs or charts to track spending trends over time.

2. Budgets by Objective

Another way tracking marketing budgets can be done is to create budgets based on the different goals of your campaign.

The idea behind this is to have a clear understanding of where your money is coming from and going to. If you know what your goal is for the budget then it can be easy to see when you are meeting that goal and cause a little more insight into how that money is put to use.

A goal could be to get new customers, increase market share or sales, increase brand awareness or simply boost the sales of products. Knowing what you want to accomplish with your marketing budget will help with this tracking process.

3. Frequently review and adapt

It is always best to review and adapt a budget. Reviewing a budget means understanding what goals you want to reach, how much you think it will cost to achieve those goals as well as how much has already been spent on this goal.

The bigger the budget the more important it is to track spending on that budget because if something doesn’t go as planned then poor choices in marketing can lead to failures.

4. Measurements

How can a company keep track of marketing budgets? There are several different metrics used to measure marketing effectiveness. These metrics measure awareness, customer engagement, response rates and sales.

With being able to measure the effectiveness of your marketing then you can see how effective your budget was spent and whether you need to change approaches or spend more money on future attempts.

5. ROI tracking

Another way of tracking marketing budgets is through return on investment (ROI). Return on investment (ROI) is a very effective way of tracking marketing budgets because it allows you to see if you are getting the results your investment is bringing. The method of tracking the ROI is to track the bottom line results, and that is how much money you made.

6. Tracking the sales funnel

Last but not least is to track the sales funnel. A sales funnel is simply a way to track the customer journey or where a customer or prospect comes from and how they end up purchasing your product or service. This method of tracking marketing budgets will help make any adjustments if needed in order to make your marketing dollars work harder for you.


Every business owner wants their budget to be effective and efficient, but it can be difficult at times for that to happen. The tracking process is something every business needs to do in order to make sure they are getting the most out of their budget. These simple suggestions that Jonathan Osler San Francisco gives will help make sure your marketing strategy is as effective and efficient as possible.


Article Editor

Pamela is a television journalist, humor writer and novelist. Her first novel, Allegedly, was released in 2015 by St. Martin’s Press. The book is available on Amazon and Barnes & Noble. She and her husband, Daniel, have a 3-year-old son, Carter.

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