So much for one of Amazon’s Alexas — Analysis

Alexa Internet, Amazon’s pioneer web-ranking service, will be discontinued in 2022 after two decades in operation, the tech giant has announced. This was once an indispensable tool for advertising and online business.

Amazon broke the news on Thursday, issuing a short statement: “After two decades of helping you find, reach, and convert your digital audience, we’ve made the difficult decision to retire on May 1, 2022.”

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Not to be confused with the tech giant’s speech-powered home assistant, the older Alexa has been around since 1996, changing hands to become an Amazon asset in 1999. is best known for its once-trailblazing web-ranking platform, Alexa Rank, which was among the first services that provided website rankings and analytics – something particularly important for online businesses and advertisers.

Alexa Rank’s current top 10 looks like this (7 out of 10 are Chinese websites):

It was not clear why the company shut down However, it is well-known that has been losing traffic over the past 10 years.

Alexa has stopped accepting new subscriptions as of Thursday. Existing subscribers will still be able to access the service. They will be able to export their traffic data via the platform.

Alexa Rank is not without controversy. There have been claims of inaccuracies and easy manipulation.



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