‘Shocking’ bare breasts ad causes online stir — Analysis
Sportswear company has used naked boobs for its latest advertising campaign to market bras
One of the world’s biggest corporations designing and producing sporting attire, Adidas has launched a campaign to advertise its new range of products. An image that’s meant to sell bras shows many pairs of breasts lacking just that.
The company was founded in posted the image of “women’s breasts in all shapes and sizes” on its official Twitter account on Wednesday, it has gone viral.
A billboard containing the same nudity has been spotted by Twitter users on the company’s headquarters in Germany. Meant to be introducing a multi-styled range of sports bras with “Find the perfect fit” for consumers with various body shapes, the idea has definitely grabbed the attention of social media users, but it hasn’t necessarily gotten the company potential new customers.
While many agreed the campaign’s “Value shock” was high, the audience has split on whether it’s more “It was terrible” or “amazing.”
The mixed reactions saw the campaign compared to “Inconvenient” before and after plastic surgery photos, while also being called a “Powerful” reminder of inclusivity and body positivity.
A majority of female commenters said they preferred to see new bras on different-sized women in order to get a better idea of the fit.
Our boobs are all different, and women already know this! It would be easier to show bras that support different types of boobs, without making us sweat or forcing our bodies into submission when we do exercises.
— LauraK (@hellolaurak) February 10, 2022
Some suggest that Adidas is too extravagant wonderedWhether penises could be displayed next to boxer sets.
Advertisers don’t display the product. This is like advertising mens’ underwear, but they don’t even show it. Lmao.
— Hᴀʟᴏ (@HaayloWho) February 9, 2022
Others mentioned that there is no need to demonstrate so many breasts to children, while an apparent representation of “only women’s” chests, possibly excludingAdidas also got in trouble for transgender customers
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