There’s been a noticeable resurgence in the popularity of traditional crafts such as quilting, knitting, and crocheting, especially on social media platforms like TikTok and Instagram. This revival is not just a nod to nostalgia but a vibrant, growing movement that aligns with contemporary values and connects people across the globe. The visual and interactive nature of these platforms has played a pivotal role in reintroducing these crafts to a younger audience, showcasing the limitless creativity and personal expression that can be achieved through threads and needles.
The growing interest among Gen Zers and Millennials in these hobbies can be attributed to several compelling reasons. Foremost among these are the principles of sustainability and slow fashion, which resonate deeply with the current generation’s concerns about environmental impact and consumerism. These crafts offer a hands-on approach to creating one-of-a-kind items that stand in stark contrast to the mass-produced goods dominating today’s market. Additionally, the personal touch and thoughtfulness of handmade gifts add a special value that can’t be found in store-bought items, making quilting, knitting, and crocheting appealing options for those looking to give in a more meaningful way. The ethical aspect of engaging in these hobbies, which can be both fun and fulfilling without contributing to harmful practices, further enhances their appeal.
Social media’s influence extends beyond just sparking interest; it fosters a global community where enthusiasts can connect, share, and learn from each other. Platforms like TikTok and Instagram serve as virtual gathering spaces for crafters of all skill levels to exchange tips, patterns, and inspiration. This communal aspect of social media helps to demystify the crafts for beginners and provides a continuous stream of ideas and encouragement for all. Whether it’s a tutorial on a complex quilting pattern or a simple crochet project, the shared knowledge and experiences enrich the crafting journey, making it more accessible and enjoyable for everyone involved.
“Social media can be an amazing tool for quilters, no matter if you’re just beginning or you’ve been quilting for decades. It allows you to connect quilters from anywhere, with each person bringing different ideas or techniques to the table. Need info or want to dive into some research? Youtube, Pinterest, TikTok and other platforms can help walk you through a step by step guide or give you some inspiration. Online platforms can also provide you with supplies that aren’t necessarily available in your area,” says Corey Pearson, Master Quilter.
Corey wants to help younger people connect with quilting, and believes that social media plays a large role in the spread of these hobbies amongst Millennials and Gen Z.
Corey Pearson is a master quilter and educator, serving as the VP of Customer Success at Linda’s Electric Quilters, with the goal of making the art of quilting accessible to a wider audience of like-minded individuals.
“The best part of social media is the endless learning opportunities it can provide for crafters. You can join guild meetings or catch a class with teachers from anywhere, anytime. It’s all about staying connected, sharing tips, and yes, showing off our latest projects. During the pandemic, many people found themselves isolated and bored. So many people took up new hobbies, and that includes quilting. I think that it’s amazing to see so many people, especially in younger generations, want to take up the craft,” he shares.
This resurgence in traditional crafts, fueled by social media, reflects a broader cultural shift towards valuing sustainability, creativity, and community. The roles of platforms like TikTok and Instagram cannot be overstated; they are not just channels for sharing content but vital spaces for learning, inspiration, and connection. As Corey Pearson highlights, these platforms offer unparalleled access to resources, tutorials, and a global community of crafters ready to share their knowledge and experiences. This democratization of crafting, driven by social media, ensures that anyone with interest and internet access can participate, learn, and contribute to these rich traditions. The enthusiasm with which younger generations are embracing quilting, knitting, and crocheting is a testament to the timeless appeal of creating something with one’s own hands. It also underscores the role of social media in not just preserving these crafts but propelling them into the future, making them more accessible and relevant than ever. In this way, the crafting community continues to grow and evolve, embracing new technologies and ideas while holding fast to the values of craftsmanship and community.
