Jordan Peele’s ‘Nope’ Debuts at No. 1 With $44 Million
Jordan Peele ’s UFO thriller “Nope” topped the North American charts in its first weekend in theaters with an estimated $44 million in ticket sales, Universal Pictures said Sunday. Though it doesn’t come close to the $71 million debut of “Us,” it is still significantly impressive for an original, R-rated film — and the biggest of the pandemic for an original screenplay.
“Nope,” which opened on 3,785 theaters in the U.S. and Canada, is the most expensive film Peele has made to date with a reported $68 million production budget, not accounting for marketing and promotion costs. “Us” cost around $20 million to produce, while “Get Out” was made for only $4.5 million. The films made more than $255 million each worldwide.
Critics were largely positive about “ Nope,” which stars Daniel Kaluuya, Keke Palmer and Steven Yeun and pays homage to UFO films like “Close Encounters of the Third Kind” and “Signs,” and is currently resting at 83% on Rotten Tomatoes.
“It’s a great number,” said Jim Orr, Universal’s president of domestic distribution. “It’s amazing how broadly it’s playing too.”
“Jordan Peele crafted an incredible film,” Orr added. “And it is absolutely something that should be seen on the big screen.”
From Thursday previews, the film made $6.4 million. It had already grossed $19.3million by Friday’s end. About 68% of the opening weekend audience was between the ages of 18 and 34, which is the “sweet spot” for a horror film. Exit polls revealed that 33% of the audience was Caucasian and 33% Black. 20% Hispanic, 8% Asian, and 33% Black were among them.
And many chose to experience “Nope” in IMAX, which accounted for about $5.2 million of its first weekend earnings.
“It’s incredibly gratifying to see a visionary like Jordan Peele, who represents a new generation of filmmakers, use our technology in pioneering ways and create an experience meant to be seen in IMAX,” said IMAX CEO Rich Gelfond.
Word of mouth is going to be critical in the coming weeks for “Nope,” which begins its international rollout on Aug. 12.
“An opening weekend for a Jordan Peele film is not the right metric. We have to see where it is a month from now,” said Paul Dergarabedian, the senior media analyst for Comscore. “’Nope’ could have solid, long-term playability as the word gets out. One need only look at ‘Elvis’ to see that a film doesn’t have to open huge to be a big success.”
“Nope” knocked “Thor: Love and Thunder” to second place in its third weekend. Disney’s blockbuster “Nope” starring Natalie Portman (Marvel) and Chris Hemsworth added $22.1million to its worldwide total of $598.2million.
Universal’s “Minions: The Rise of Gru” landed in third place with $17.7 million in its fourth weekend. Globally, the animated picture has earned $640.3 Million.
The Sony-released adaptation of the bestseller “Where the Crawdads Sing,” meanwhile, is enjoying a modest second weekend drop. Daisy Edgar Jones, who stars in the movie, earned $10.3 million at 3,650 locations. It’s now grossed $38.3 million domestically.
Paramount’s “Top Gun: Maverick” rounded out the top five in its ninth weekend with an additional $10 million. Earlier this week it surpassed “The Avengers” to become ninth biggest domestic release of all time with its total now sitting at $635.6 million.
In limited release, “Marcel the Shell with Shoes On” continued its expansion and made $846,950 from 590 theaters.
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