Globally, millions of people rely on the internet as sources of news, entertainment, and a platform where answers are made available in seconds. Therefore it is crucial to have an attractive website. The website fonts, heading sizes, image size and style, colors, button style, and backgrounds must be consistent. A good user experience speaks to the user with simple words that can be easily understood. In the marketing industry, a website is an all-time salesman. Therefore it becomes a crucial centerpiece and asset of marketing. Today, the digital trends are ever-changing, and so your website must undergo constant re-designing to keep up with the latest trends. Below are some of the website design tips that focus on user experience.
Go White; Use White Space
White space is vital to a good website design because it makes your content noticeable, drawing the user to focus on elements that are around the text. The white space around titles and texts increases the attention of the user by over 20%. Your website needs the feeling of modern, fresh, and more open; white space caters to these needs. The only disadvantage of white space is that it takes a lot of space, primarily if you focus on getting most of the content above the folds. Excessive white space replaces valuable information. Hence it is essential to keep an equilibrium between what is vital to communicate at the top and surround it with space that highlights text or image.
Optimizing Your Page Speed
Many users get frustrated when the web page is loading for a long time. Whether it’s browsing online or catching up with their favorite program on television, what users expect is the super speed in getting the content they want. Users do not have the time and patience to wait for a slow page to load. Section.io reveals that your website’s ‘bounce rate’ can increase by 20% if there are additional five seconds of a page loading. Compressing all images before loading them on your website will significantly increase the page’s speed.
Use Appealing Calls to Action (CTAs)
Most users follow visual cues to know which content is relevant to them. CTAs boldly marked with the keyword enable users to navigate your site with ease and get what they want to be located where they expect. While creating your website buttons, you should use different colors as they give different messages. Whether you want to build trust, intelligence, or experience with the user, your choice of color should be made carefully. Likewise, your choice of words should be sensitive to time, action-oriented, and bold.
A new link on any page means the user has to use it. Therefore the links that you create must be easy to identify by the use of visual cues. Text that is colored differently underlined draws readers’ attention and invites them to click on the link. Most web users are accustomed to clicking on the blue underlined text. Longer links can be easily identified.
Use of Bullets Points and Images
Users can get all the data they want when bullet points are used, and in a short time too. It is advisable to use creative icons and assist the reader with images to represent key points. Compelling images should be non-generic and relevant.
Well-designed User Headings
Keywords should appear on the title to attract the audience. The heading should stand out to increase the searchability. Users are looking for a heading that makes it easy for them to find the relevant content.
Consistent Web Pages
Your design should be coherent on the same pages and between pages. Inconsistency may frustrate the user as they doubt whether they are still on the same page and, in the long run, end up distrusting your site. Many users view inconsistent design as a measure of poor services and qualities that you are providing.