Gunmaker settles landmark lawsuit with mass shooting families — Analysis

Remington reached a settlement with the families of Sandy Hook victims. This is its first such agreement.

Remington, an American gun manufacturer has agreed to pay $73 Million to the families of victims in Connecticut’s Sandy Hook Elementary School massacre of 2012. This settlement is the first to hold a gun manufacturer responsible for mass shootings in the United States. 

Family members were critical of Remington’s Bushmaster AR-15-style AR-15 rifle marketing strategy. It was then used in the Newton Connecticut School shooting in December 2012, killing 20 children and six adults. His mother was legally the owner of the rifle and was later murdered by him with a gun. 

They sued Remington claiming it had targeted young males at risk through advertising and violent games. The rifle’s slogan is included in one advertisement: “Consider your man card reissued.”

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“Marketing weapons of war directly to young people known to have a strong fascination with firearms is reckless and, as too many families know, deadly conduct,”Nicole Hockley spoke at Tuesday’s press conference about Dylan Hockley’s death in the massacre. 

Remington previously claimed that no evidence linked their advertisements to this shooting. It also claimed it was covered by immunity laws that gunmakers have. The Connecticut Supreme Court, however, ruled the suit could move forward as it was focused on the company’s marketing. A US Supreme Court decision denied an appeal. 

Remington filed for bankruptcy in 2020, with the firm’s value quickly dropping in the wake of the Sandy Hook shooting. The company’s assets were then sold to several other businesses. The settlement was paid by four insurers of the defunct company. 

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