The images section of Google was updated so that it could help users to see shoppable results when they enter any specifications while shopping like “black lamp” or “blue dress”.
In a bid to compete with shopping sites like Amazon, this update by Google seems to make a bigger push to make a position in online shopping space.
Product manager of Google images, Mike Repass wrote in a blog post on Tuesday, “Starting from today when an image is selected on Google it appears in the side panel of the page which is next to the search results. The image stays there as you scroll down, which helps you to easily compare the image with other images on the page”.
The price, brand, and availability of the product with other details will also be visible on the screen to the user who would select the image of any product.
To help the publishers and retailers to get information for a task, the update would be redirected to visit a webpage or to buy any product on their site.
In earlier May, Google already began testing various shopping links under YouTube videos to boost their efforts of expanding in the space of e-commerce. The recommendations and product prices are displayed in test features under the videos playing on the sites which makes easier for viewers to buy products on Google.
The new feature added will help all the viewers to watch their selected image constantly even when they are looking at other images while scrolling.
If another image is clicked accidentally, you can pull back the last image you were looking at by pressing the back button. The company writes, “Captions to the related images are also added under the selected image so you know before clicking where you are going”.