Gerardo Linarducci and EYE CAN: Unlocking Personal Growth Through the Power of Purpose

Gerardo Linarducci, founder of the Indianapolis-based coaching practice EYE CAN, is making waves in the world of personal and performance coaching by urging individuals to focus on their “why.” Drawing from nearly 30 years of experience working with mentors and coaches, Linarducci has developed a unique approach that combines practical strategies with deeply personal insights to help clients achieve clarity and take actionable steps toward their goals.
Linarducci’s career has been defined by a deep commitment to guiding others toward success. Initially working in financial coaching, he spent decades helping clients achieve financial stability and prosperity. While the work was rewarding, Linarducci often found himself distanced from the immediate results of his efforts. Over time, his focus shifted, driven by personal growth and a new perspective inspired by his role as a grandparent.
“My ‘why’ changed as my family grew,” Linarducci explains. “Having grandchildren brought a renewed sense of purpose to my work. In coaching, I can see the results of my efforts right away, and that’s an incredibly gratifying feeling.” This personal transformation led to the creation of EYE CAN, a coaching initiative built on helping others uncover their purpose and channel it into meaningful action.
At the heart of EYE CAN’s philosophy is the belief that success is never a solo journey. Linarducci emphasizes the importance of collaboration, mentorship, and learning from others. “No one achieves greatness alone,” he says. “Even the most successful people in the world have failed at some point, and those failures became stepping stones to their success.” By helping clients understand that failure is a natural part of growth, Linarducci creates an environment where they feel empowered to take risks and embrace challenges.
One of Linarducci’s standout coaching tools is a deceptively simple question he asks his clients: “Do you love to win, or do you hate to lose?” While it may seem straightforward, the answer reveals critical insights into a person’s mindset, priorities, and approach to life’s challenges. “It’s not a trick question,” he clarifies. “It’s about understanding how you think and using that knowledge to build a strategy that works for you.”
Linarducci’s approach is deeply informed by his own experiences. Having worked with mentors and coaches for nearly three decades, he understands the value of guidance from someone who has “walked the walk.” His clients benefit not only from his professional expertise but also from his personal journey of growth, resilience, and self-discovery.
“A great coach doesn’t just talk about success—they’ve lived it,” Linarducci says. “That’s what I bring to the table: real-world experience combined with a passion for helping others achieve their potential.”
Central to Linarducci’s coaching methodology is the concept of a belief statement, which he helps his clients craft as part of their personal development process. By defining their “why,” clients gain clarity about their purpose, enabling them to align their actions with their values and long-term goals. “Your belief statement becomes your foundation,” he explains. “When you understand your ‘why,’ you gain a significant advantage in navigating challenges and making decisions.”
Through EYE CAN, Linarducci has cultivated a strong presence on social media platforms, including LinkedIn, Facebook, and YouTube. These channels serve as a hub for his motivational content, practical strategies, and insights into personal and professional growth. His online presence allows him to reach a diverse audience, from individuals seeking personal transformation to organizations striving for higher levels of performance.
Beyond his professional accomplishments, Linarducci’s personal life is a testament to the values he promotes in his coaching. As a devoted husband, father, and grandfather, his relationships underscore the importance of purpose, balance, and family. “My grandchildren have taught me so much about the immediacy of life,” he says. “They’re a constant reminder of why I do what I do.”
Linarducci’s work is not just about achieving goals—it’s about creating a meaningful life aligned with one’s deepest motivations. His ability to connect with clients on a personal level while offering actionable strategies has made EYE CAN a trusted resource for those seeking to unlock their potential.
For more information about Gerardo Linarducci and EYE CAN, visit LinkedIn, Facebook, and YouTube. Learn more about his coaching philosophy and services at icanicandoit.com.
By helping individuals define their purpose and empowering them to pursue it with confidence, Gerardo Linarducci is reshaping the landscape of personal and performance coaching, proving that success begins with understanding your “why.”