From Zero to Hero: How Gerardo is an Inspiring Role Model

With an inventive mind and strong determination, entrepreneur Gerardo Pablo Gallo, reaps the rewards for his company he started when he was only 15  years old. His story, though with a lot still unwritten, is one of inspiration to many. 

Born in Córdoba (Argentina), Gerardo showed signs of unique creativity from as early as the age of 10. He would build a museum of dinosaurs named, “Mundosaurio”, and film it to make a short-film. Gerardo was a studious and diligent pupil at school. He threw himself into his studies and particularly excelled at school science fairs. Unfortunately, his academic strengths and creative abilities only made him a target for school bullies. However, this was not the only hurdle Gerardo would have to face. 

Coming from a working middle class family, Gerardo -though he lacked nothing- could not afford luxuries. His family did not own a computer. You may be wondering; How did Gerardo build his programming and online skills without a computer? He would visit family and friends (who did own computers) and study from there. After some time (and a fair amount of nagging), Gerardo’s parents gifted him with his own computer. He confesses that his learning skyrocketed after this.  

Growing up, it was not uncommon for Gerardo to be on a mission to retrieve parts to build his models. He thoroughly enjoyed building models similar to electric engines, cars, household appliances as well as computers. Beloved as “The Inventor” in his community, Gerardo often searched for cardboard and other items to start his projects. To fund his inventions for rarer parts such as batteries or lamps, Gerardo needed to get into the mind of an entrepreneur. He began selling fruits and vegetables to neighbours to earn some money. On top of this, to guide him as he started, Gerardo shadowed his father, who managed a business that sold garden equipment. With his skills and upbringing, it is no wonder Gerardo firmly believes that he was destined to be an entrepreneur. 

He took his imagination and tunneled it into what is now FULLServices Network. In Argentina 2001, while the country was rioting and in the midst of unrest, Gerardo (age 15) started his own company. It started as a basic email service start-up, but Gerardo had bigger goals. He wanted to provide free access to entertainment, communication and information services for everyone. Today, that is exactly what FULLServices Network does.    

You may be wondering; How does the company manage to turn a profit when the services are provided free of charge? In order to monetize his company, FULLServices Network, Gerardo created FULLServices AdNetwork, a digital advertising agency. This company provides support to advertising campaigns on multiple digital platforms to enhance branding and overall performance. In the last 5 years, Gerardo’s company has managed to generate a revenue of over $1.5 million- boosting him to millionaire status. Their well-known client list includes names such as FOX Networks, Terra Networks, Grupo Clarin and DNSR Israel. They also have clients in the United States, Canada and Spain. 

The company has come a long way from primarily offering email services. Teams of experts in research, development, graphic design and the internet market have been recruited to take the company to new heights. With the company having a network of 20 high quality sites as well as being available in 6 languages, Gerardo shows no sign of slowing down. He constantly aims to get inside the mind of the user to improve their overall experience on the network. Additionally, this helps to optimise the company’s advertising platform. Unsurprisingly, categories of leisure and entertainment have proven to be the most popular choices of the network. It is available in Argentina, USA, Europe, Australia with more expansion to come.

Today, Gerardo has the financial freedom he has always wanted. Staying true to his creative and ‘out the box’ values and lifestyle, Gerardo thoroughly enjoys being his own boss. The little boy selling fruit and vegetables now has his work published on multiple distinguished entrepreneurial sites, and what started as a small in high-school idea grew into a network of over 17 million users worldwide.


Alex is the co-author of 100 Greatest Plays, 100 Greatest Cricketers, 100 Greatest Films and 100 Greatest Moments. He has written for a wide variety of publications including The Observer, The Sunday Times, The Daily Mail, The Guardian and The Telegraph.

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