South Korea’s leading milk producer, Seoul Dairy Cooperative, has found itself in hot water after releasing an ad that depicts women as cows. The company was forced to delete the video from the Internet and then apologize.
The controversial video, which has since been re-uploaded by the public, was made to promote the company’s flagship brand, Seoul Milk. A man walks through the forest with his large camera. A group of white-dressed, beautiful women are seen doing yoga under the shade of the trees and drinking from a spring. The cameraman slips on a twig and all of the women suddenly become cows.
This clip ends with the slogan “Clean water, organic feed, 100% pure Seoul Milk. Organic milk from an organic ranch in the pleasant nature of Cheongyang.”
This video went viral in November after it was uploaded to YouTube.
South Korean viewers were outraged by the ad, with one proclaiming on the firm’s Instagram page: “I will never drink Seoul Milk again.”
The sentiment was shared by others as they blamed Seoul Dairy of comparing women to animals, objectifying them and promoting the illegal practice of men secretly filming women, known as ‘molka,’ which became a huge problem in South Korea in recent years.
Seoul Dairy was moved to remove the video clip from their official website after public outcry. “sincerely apologize to everyone, who felt uncomfortable with the milk commercial.”
“We are accepting this matter seriously and will conduct an internal review,”The company stated in a December statement that it had received 8.
It’s not the first time Seoul Dairy has sparked controversy with its promo activities. Back in 2003, several of the firm’s top official were fined for obscenity after staging a live event that featured naked models scraping yogurt off each other’s bodies on stage.
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