Build a Better Brand With an Improved Crunchbase Profile

If you are an entrepreneur, then you know how important it is to project a high-quality image to your potential customers. As we are living in an era of instant communication and unlimited knowledge, it can be hard to stand out among the crowd. One of the easiest ways to build your brand is by setting up your own Crunchbase profile. Crunchbase is a platform that is dedicated to providing business information for both public and private companies. As a haven for business information, you’d be remiss if you didn’t optimize your profile. So, how are you going to optimize your Crunchbase profile for 2020?


Optimizing Your Crunchbase Profile for 2020

Let’s start working on your Crunchbase profile from the very bottom. In order to get an idea as to what a great profile looks like, you can take a peek at this example here. As you can see from this Crunchbase profile, the user in question was able to use every inch of their page to project important information. In the entrepreneurial world, you aren’t only marketing to clients, you are also marketing yourself to other professionals. Having a great Crunchbase profile will allow you to feel comfortable when navigating both waters. So, how do you make this happen?


1) Use Original Copy – If you have been working as an entrepreneur for several years, you might already have a LinkedIn account. While it may be easy to copy and paste your information from one page to the next, that would be a mistake. This is your chance to diversify your copy so that you can bring in as many organic visitors as possible. If you were to copy-and-paste the same copy, you would be creating redundancy in your search engine efforts. Besides, LinkedIn and Crunchbase are different platforms with different personalities.


2) Be Thorough – If you are going to take the time to set up your own Crunchbase profile, you might as well be thorough. The more information you provide, the more work your profile will be able to do for you. Fill in as much info as you can, from founding date to funding sources and everything in between. You can also add outgoing resource links on your page to link your content together. These outgoing links can help to funnel traffic to your other platforms. Cross-promoting content is vital to success in 2020.


3) Incorporate Visuals – While you can get a lot done with text, you are still going to want to add visual elements to your page. Visual elements can create a graphically informative experience for your profile’s visitors. Your profile visuals need to be professional and focused on your field, so feel free to reach out to a pro if you need assistance.


4) Update Your Page – Do you know how many people create their pages only to abandon them forever? An abandoned Crunchbase page can make your company look out-of-sorts and unprofessional. Keep your page updated with important modifications such as job changes, new projects, or the addition of learned skills.

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