Business

Apple Unveils New Products At iPhone 14 Launch Event

On Wednesday, pple launched its anticipated fall product launch. This includes a smartwatch that measures body temperature and tracks ovulation cycles. Apple will also replace its iPhone mini, which was affordable, with the iPhone 14 in a larger size. The AirPods Pro is now quieter and the iPhone has a new satellite connection for emergency situations.

The launch event was held at Apple’s headquarters in Cupertino, Calif. in front of an audience for the first time since 2019. Many people tuned in to the launch event online hoping that Apple would unveil a smart car and virtual reality headset. Apple delivered an array of product updates, but the main attraction was its iPhone 14 Pro.

The company’s new product line is likely to set the stage for an aggressive holiday marketing blitz during its most important financial quarter of the year, when sales are typically the highest.

Here’s what you need to know about Apple’s latest products.

Apple Watch 8 launches ovulation monitoring and crash detection

Apple Watch 8 has two temperature sensors that can be used to monitor ovulation cycles. This is often used in conjunction with body temperature changes. It can measure temperature changes down to 0.1° Celsius every five minutes in night mode. Apple placed an emphasis during its launch on the privacy of period tracking, something that has become a major concern after the Supreme Court’s decision. Roe V. Wadeearlier in the year. Apple states that the cycle data can be encrypted and shared only with authorized users.

Apple Watch can automatically detect and provide emergency assistance, including providing location details to emergency contacts. According to the company, it features two new motion sensors as well as an enhanced three-axis accelerometer and an accelerometer which detect the severe impacts of crashes in almost all kinds of vehicles.

Apple introduced the premium edition of their watch. It has a larger display, and features a button that allows users to easily track their exercise. Apple claims that the new low-power mode of the watch can last up to 60 hours.

The new AirPods Pro offer twice the noise cancellation

Apple’s latest update to its staple AirPods was seen as a crucial moment for the company, as the wireless earbuds market has become saturated with new products in recent years. Apple claims that its AirPods Pro update doubles noise cancellation over the original AirPods Pro. It was launched in 2019.

Apple has announced that users will be able to use their iPhone’s camera to make a personalized profile using spatial audio. This is based on how their ears and head shape, which can then be used by the AirPods Pro to tune the music just for them. Apple promises 6 hours of audio, which is 33% more than the original AirPods Pro.

Say goodbye to the iPhone Mini and the notch design

Apple discontinued its smallest model—the iPhone mini—which came out in 2020 and had a 4.7-inch screen. The mini was similar to the more expensive models but it wasn’t popular with customers. It accounted for the lowest percentage of iPhone 13 model sales, according to Consumer Research Intelligence Partners.

The iPhone 14 now comes in only two sizes: a 6.1-inch or 6.7-inch screen, each of which have “standard” or “pro” options. This allows customers to buy the most powerful iPhones for as low as $99, without needing to upgrade to a higher-end model.

Although the new iPhones are similar in design to older models, it may be hard to see any differences. The most significant design change is on the iPhone 14 Pro, which no longer has a notched camera cutout at the top of the screen—which many users had complained about. Apple replaced this notch with what it calls the “Dynamic Island,” similar to the touchbar on the older MacBook Pro.

iPhone 14 features a faster chip and an emergency satellite link

Similar to last year, Apple avoided making major changes to the design and feel of its iPhone—but it claims the iPhone 14’s five-core GPU is 18% faster than the previous model. Both the iPhone 14 Plus and iPhone 14 Plus use the A15 Bionic chips, while the iPhone 14 Pro will be using a new A16 Bionic Chip. This chip is said to have a faster neural engine and fewer signal processors.

The iPhone 14 will also come with a feature that allows users to send emergency messages by way of satellites if cellular towers aren’t nearby. Apple asks users to point their phone at an area of the sky and establish a satellite connection. Apple states that this will allow them to send a concise, text message.

Standard models have the identical dual 12-MP rear cameras while Pro models feature a 48MP. The new front camera will be available on all four models. It features autofocus, a larger aperture and an expanded f/1.9 aperture. This means sharper selfies that are less blurred and require more light.

Read More From Time


Send an email to Nik Popli at nik.popli@time.com.

Tags

Related Articles

Back to top button