Apple Has Bought a Startup That Uses AI to Make Music to Fit Your Mood
Apple Inc. acquired a startup known as AI Music that makes use of synthetic intelligence to generate tailored music, in keeping with an individual with data of the matter, including expertise that might be used throughout its slate of audio choices.
The acquisition of AI Music, a London-based enterprise based in 2016, was accomplished in current weeks. The corporate had about two dozen staff earlier than the deal.
Know-how developed by AI Music can create soundtracks utilizing royalty-free music and synthetic intelligence, in keeping with a replica of its now-defunct web site. The thought is to generate dynamic soundtracks that change based mostly on consumer interplay. A music in a online game might change to suit the temper, as an example, or music throughout a exercise might adapt to the consumer’s depth.
On its LinkedIn web page, AI Music mentioned its objective is to “give shoppers the ability to decide on the music they need, seamlessly edited to suit their wants or create dynamic options that adapt to suit their audiences.” The startup had earlier offers with promoting firms to create extra partaking advertisements that performed totally different music relying on the viewers.
A consultant of Cupertino, California-based Apple declined to remark.
Whereas comparatively small, the deal is without doubt one of the tech big’s few acquisitions prior to now yr. Apple’s final reported buy was additionally for a music firm: Primephonic. That startup ran a classical music streaming service that Apple intends to show into an app tied to Apple Music this yr.
Apple dramatically slowed down its acquisition spending throughout 2021, devoting solely $33 million to deal funds over the fiscal yr, in keeping with a submitting in October. That’s down from $1.5 billion in 2020 and $624 million in 2019.