5 Ways to Use Promotional Products to Increase Brand Awareness

Any business has the aim of making profits. Business success is intertwined with the use of a calculated marketing strategy. In a competitive business world, unique marketing helps you reach many consumers and helps in the business growth. For many years, promotional products have been used as a method of accelerating brand awareness. These can include promotional t-shirts, pens, hats, etc. A marketing strategy that uses promotional products is more versatile and cheaper than traditional marketing channels such as TV and radio ads. Below are some of the ways you can use these products to enhance your brand awareness effectively.

Target the Right Audience and Use Everyday Products

It is vital to ensure that the promotional products you use to complement your business resonate well with the target population. For instance, using customized mugs for the first 50 customers in a newly opened coffee shop. This means considering the targeted audience’s interests as a basis to give them products they will love. Consumers are more likely to use products that they like and will associate them with your company. Before ordering promotional products, it’s crucial to conduct little research among your current customers and employees about what they might like. Consider using products that customers use daily like customized pens, notepads, and phone accessories. Daily interaction with the product means they are thinking of your products.

Ensure the Message Reaches Your Audience

Whether you print your business logo, use a unique design, or write a message on the promotional item, you must clearly express your intent. Your message should be not only simple but also easily relatable. Potential clients should find the promotional product both attractive and intriguing. Captivating promotional messages should give consumers an overview of what your company is like, what it’s offering, and the services it is providing.

Use Promotional Products That Are Unique to Create Walking Billboards

Business is very competitive. Your services and products must stand out to survive the stiff competition. Therefore, to get the best, give out promotional products that customers can use over and over. This way, the customers will be able to create your brand awareness. Your competitors might decide to use the same promotional products. Therefore, what will make yours unique is investing in quality and creative ways to reach your customers—your products should inspire the crowd. Creative designers should make your promotional products. Customers are attracted and fascinated by eye-catching products. Many people like adorning and using beautiful products. As they wear items like hats and t-shirts, they instantly become walking billboards promoting your brands. Hence, your logo must be visible at a glance to make anyone who sees it interested.

Order Just Enough and Offer Good Incentives

It is essential to know how many items are needed for the marketing campaign. Too few might not reach the audience, and too many may become a waste. Free promotion items act as incentives upon completing an action. A sponsored corporate event is an excellent avenue to lure new clients by giving them a branded promotional product to take away home with. In the long run, this increases your brand awareness. Remember, distributing the promotional items just once is enough for the customers to be engaged with your brand for many days.

Target Inner Circle and Use Themed Products

Before engaging clients, it is wise to use your employees to be the first to test your promotional products. The workers will feel valued, and you can know whether the products are viable based on how they use them. Customers are easily attracted to themed giveaways. For example, towards Christmas, you can brand your promo product with a Santa theme. This is exciting, and fun hence creates more awareness for your brand.



Alex is the co-author of 100 Greatest Plays, 100 Greatest Cricketers, 100 Greatest Films and 100 Greatest Moments. He has written for a wide variety of publications including The Observer, The Sunday Times, The Daily Mail, The Guardian and The Telegraph.

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