Being the owner/leader of a small business won’t usually lead you in the direction of a tech creator, but the fast pace development of today’s technology will always provide new tools to keep your business on track.
Your job is to stay in the know. Do some research now. Take the time to read through this brief compilation of a few small business technology trends to explore for your operation, and look forward to a more productive, more efficient year.
Software unification is on the brink
The modern workplace includes more technology than ever before in history. There’s an app for this and a software program for that, and it can be challenging to draw all that information together in one place.
Hootsuite manages your social media pages. Basecamp works to boost company collaboration efforts, and dgraph framework helps make data recollection easier. However, pooling all the information is still a special sort of dance.
Software unification is on the brink of fixing that problem. Integration programs are progressing, and business owners can look forward to a time when all of their information will seamlessly transfer between platforms.
Cybersecurity is becoming more important
Small business owners have long lived under the notion that cyber thieves mainly target bigger operations. However, it’s simply not the truth. Small businesses account for more than sixty percent of today’s cyberattacks.
The good news is that small business owners are beginning to augment their approach to cyber security. Look for the year to be focused on how your business can fortify the digital side of operations, and save yourself the struggle of dealing with cyber intrusion.
Social media influencer marketing
Personalization is becoming a more central theme in digital marketing today, and users expect individualized treatment. However, it’s hard to do such things when you’re marketing to millions of people from everywhere in the world.
Technology has many solutions to personalized marketing, and social media influencer marketing is one of the most effective methods.
Influencer marketing gives consumers that word-of-mouth endorsement they seek. If your product is great for their favorite social media influencer, then it should be just perfect for them.
Augmented reality devices
You’ll have more luck pitching your business-related ideas to other professionals when you are able to “show” them instead of only “telling” them about your plans.
Augmented reality makes achieving that goal possible. Microsoft HoloLens glasses have endless application implications for your business. Research it’s capabilities, and consider crafting a new image of success in your organization today.
Remote technology is crucial
Remote applications in business are revolutionary. There’s almost no need to ever wait on the answer to a question you have to ask a colleague when you’re all remotely connected.