One of the hardest parts of launching a business is figuring out the packaging. If your business has been around a while, then you might just stick with the same packaging because it’s what you’ve always done. But as you know, things are competitive and with inflation as high as it is right now, customers are going to become pickier about where they spend their money. New packaging is a way to engage in a new way with existing customers and can be a great way to attract new customers too. If you’d like some tips for straightforward ways that you can upgrade your business’ packaging and elevate your brand, keep reading to learn more.
1. Use High Quality Recycled Packaging or Biodegradable Options
The shoppers of today are more concerned with the environmental impact of packaging. This is something you can use to your advantage because if you offer options that are recycled or biodegradable, there’s a chance that your customers are going to feel good about buying your products and want to do it more often. If you’re looking for a good option, you could check out the best custom hemp packaging options here for something new for your brand. Be sure to make sure the packaging functions well and you’re not compromising the actual function of the products for the recycled or biodegradable aspect.
2. Ensure Your Branding is Consistent
There’s nothing worse than a brand that isn’t cohesive. It makes it hard to identify that other products or product lines are from the same company. Modern buyers in general like brands that are minimal, aesthetically pleasing and give the appearance of a more luxury product. You can even do some branding tests on your social media platforms to see what options your customers prefer and to help build excitement and anticipation for your new packaging launch. Having a cohesive brand will make it easier for your customers to identify you and to identify with your brand.
3. Consider Personalization Elements
This is a great way to allow your customers to feel more connected to a brand. If you’ve bought anything from Apple recently, you know that most of their products offer personalization in the form of engraving. Not only is it practical to have your Airpods, for example, engraved with your name, but it makes them feel more yours because they’re different to the ones you’ll find in store. You can offer personalization for your products and it can be a great way to help your customers feel more attached to your brand. This can be something you offer for free in certain situations, such as to new clients, or you can even offer it for a fee. You might be surprised that plenty of people are prepared to pay for the ability to make their products feel even more personal, especially when it’s for a gift.
Don’t get stuck in a rut with your packaging. Be sure to take on board these three tips for upgrading your business’ packaging so that you can ensure your company is as successful as possible.