Putting a blog on your medical practice website is a great idea. It’s a way of communicating with the public, and search engines love to see websites updated with fresh content. However, coming up with content on a regular basis might leave you with a case of writer’s block. Even professionals in the writing field deal with that frequently, so putting up with it while in the medical field can leave you ill-equipped to deal with it. Having content ideas for your medical practice blog keeps the website moving ahead which will lead to more website visitors which will lead to more patients.
1. Make Yourself Useful
While your blog might involve a bit of salesmanship to draw patients in or even some bragging about your practice to boost your credibility, the overwhelming majority of your content should be useful to the readers. They’re giving you their attention and time, and they should be rewarded for it. Provide them actionable information they can use in their daily lives, and answer questions and concerns that they might have. You want blog visitors to turn into clients, but first, your blog has to be worth following just because.
2. Be Familiar and New at the Same Time
When people online visit the blog of a medical practice, they expect that page and the rest of the website to look like what they’re used to. Whether you design your website yourself or use professional website design services, you need to meet the expectations of your readers. While your layout and design should be comforting and familiar, your content should stand out from every other medical website out there. Families know that medical research is advancing all the time, so help them keep up with the latest news. People love being ‘in the know’. In an age where everyone gets news delivered to them all day long, giving your readers something fresher or different than everyone else can earn you a following.
3. Use Infographics
People reading things online tend to do so very quickly. Your readers have busy lives, so you need to convey information as quickly and efficiently as you can. Using infographics can present crucial information in a format that is quick to scan and interpret. Breaking up blocks of text is always welcome, but it matters even more on mobile technology.
If you are struggling to come up with content for your medical practice blog, then remember that what you post should always be:
- Familiar but educational
- Full of infographics
Frequent updates to your medical blog mean search engines will see your website is updated constantly. That has SEO benefits for your improved rankings, and using a blog to do it means you can keep your website fresh without changing the layout of the rest of the website. Just remember to keep your human readers pleased more than the search engines, and you’ll earn the following that translates into more patients in your medical office.