According to one co-author, condoms should be promoted as fun tools in order to improve their sales.
Researchers from the World Health Organization (WHO), found that safe-sex programs which also focus on how to have fun are more successful than ones that just address dangers in unprotected relationships.
“Incorporating sexual pleasure within SRHR (Sexual and Reproductive Health and Rights) interventions can improve sexual health outcomes,” the WHO team said in a paper that came out in Plos One journal ahead of Valentine’s Day.
Pleasure is “a key reason why people have sex,”The study found that safe-sex program creators around the world are largely unaware of this fact, even though billions have been invested in them.
They scanned through hundreds of specialist publications between 2005 and 2020 to find 33 projects that included the concept that loving is about more than just feeling good.
According to the study, these programs were more successful in encouraging condom use in high-risk groups than counterparts that warned only about the possibility of contracting HIV/other sexually transmitted disease through unprotected sex.
Speaking to the WHO’s website, one of the co-authors of the paper, Dr. Lianne Gonsalves, expressed hope that its finding will “galvanize”These are the agencies responsible “promote services that educate and equip users to engage in sex that is safe, consensual, and pleasurable.”
Anne Philpott (another researcher) said that condoms need to be promoted as fun tools for increasing their use and sales.
“Sex can be safe – and enjoyable. It’s about having open conversations and giving people confidence,”Philpott was the founder of The Pleasure Project. He insisted.
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