Five Ways To Make Smart Business Decisions

Have you ever heard the word opportunity cost? It refers to the loss you incur while choosing one alternative over the other. Entrepreneurs are continually battling with opportunity costs, risks, and benefits. When decisions carry the weight to dismantle your business or turn it into an empire, it is crucial to strategize effectively. 

Strategizing and tactful planning are the two biggest leadership strengths that allow businesses to enjoy sustainable growth. Smart decisions bring favorable outcomes that enable companies to achieve their goals and visions.

How can a business make smart decisions? Keep reading to find out. 

Making Data-driven Decisions 

In 2021, businesses do not rely on human intelligence alone while making core decisions impacting profitability and growth. Today, companies have access to artificial intelligence (AI) and machine learning algorithms that provide data-driven insights. Businesses that do not acquire and utilize these insights are at a grave disadvantage in the corporate race for market domination. 

You see, businesses generate massive volumes of data during customer interactions, supply chain management, advertising, and other operations. Every business activity generates data, and this data carries insights into a company’s strengths and weaknesses. Businesses are increasingly hiring data scientists and analytical experts to present data-driven findings to support decision-making. 

In recent years, the demand for data analysts has grown enormously. Professionals are increasingly pursuing online analytics degree programs to advance their skill sets and increase their marketability. They pull out valuable insights from large data sets to support marketing decisions, financial forecasting, inventory management, expansion and growth, and other executive operations.

Data-driven decisions ensure accuracy and precision because data insights guide executive leaders towards favorable outcomes. Whether the decision rests between two factory locations or an email marketing strategy, data never fails to ensure accuracy and precision. 

Setting SMART Goals 

SMART goals are one of the most fundamental problem-solving and decision-making concepts introduced in a classroom. Students get familiar with this concept as early as high school. Over the years, they perfect their understanding with academic training and real-life experience. So, what are SMART goals, and how can we make them?

SMART goals are specific, measurable, achievable, realistic, and time-sensitive. These goals nourish a go-getter mentality that allows entrepreneurs to see their vision and strategize effectively. For instance, if the goal is to acquire over 100 new customers in a month, setting SMART goals can help. 

Businesses must start with a specific marketing strategy that allows marketers to measure achievable results. The marketing strategy must be realistic and relevant to the audience, with a time-sensitive offering, such as a seasonal sale. Put together; this SMART approach can bring a business closer to achieve 100 new clients in a month. 

Setting SMART goals allows clarity of vision throughout the workforce, which promotes higher productivity and efficiency. 

Get Expert Advice

Businesses of all shapes and sizes hire seasoned experts for consultation, advice, and guidance. Large corporations can set up in-house departments and hire experts on retainers, but small and medium-scale enterprises don’t have such resources. Therefore, they rely on consultation. Some matters require external advice because the business lacks the insight or resources to make competent decisions. These decisions can be related to litigation, taxation, corporate compliance, state-mandated regulations, and consumer protection laws.

If you’re a startup owner mulling over the advantages of a second business loan, consult a financing expert first. Similarly, businesses planning to penetrate foreign markets should consult international logistics experts and industry observers. These consultants and advisors guide enterprises towards the right decisions by providing critical insights into underlying dynamics within the business environment.

Conduct Research

It is vital to deploy scientific methods of reasoning, logic, and evidence in decision-making processes. These scientific methods support rationality and help businesses make smart decisions by understanding the situation from various perspectives. To gather evidence, companies dedicate their resources to conduct primary and secondary research.

Data is gathered through multiple sources and then examined to identify potential opportunities and risks. For instance, if the goal is to expand an existing product line, decision-making begins with market research. Marketers conduct rigorous research through data-driven insights, questionnaires, and consumer surveys. 

This data is studied and analyzed to identify consumer segments, patterns, and buying behaviors. Marketers collect evidence to identify the most responsive marketing mediums, channels, and strategies. Then, these mediums and processes are refined to target a particular set of potential customers. 

Evidence-based decision-making empowers a business strategy with superior precision, accuracy and efficiency. Businesses can identify opportunities and map out their outcomes before making a decision. 

Effective & Efficient Communication 

Efficient communication lies at the heart of every business activity, be it making decisions, delegating duties, or implementing strategies. An organization with weak communication structures experiences inefficiency as instructions and information get distorted down the channel.

Businesses require a robust communication system to support dynamic decision-making. Executive leaders have to communicate with managers and employees, while marketers must communicate with customers and associates. Communication helps meaningful and productive decisions that have favorable outcomes. 

Miscommunication can undermine the effectiveness of the best-laid plans by hindering implementation and delegation. Companies must communicate with their customers through social media, reviews, and online platforms to develop customer-centric products and services. Effective communication models also allow teams to learn from their mistakes and make collective efforts to improve the organization.

Always Have A Contingency Plan

It is pertinent to note that not all decisions are deliberate and pre-planned. There are unexpected situations that require an immediate response to initiate damage control and recovery. For instance, a damaged shipment translates into financial losses and loss of a prized client. Similarly, unexpected power outages or machinery breakdowns can halt productivity and generate losses.

Businesses must prepare contingency plans to improve their ability to handle unexpected and risky situations confidently. A solid contingency plan requires innovative decision-making skills, real-time data insights, and effective communication mediums. While some events are hard to plan for, a contingency plan makes it easier to organize resources and respond effectively. 


Entrepreneurs are visionaries who rely on their problem-solving and decision-making growth to create profitable enterprises. Making smart business decisions becomes easier when you rely on scientific methods and data-driven insights. Today, businesses have access to AI-driven technologies and machine learning models to support intelligent decision-making.



Helen is a multi-published, award-winning author of over 30 books, including the delightful Ivy & Bean series. She has written novels for young adults, including YA romantic comedies, and has written BBC drama.

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