Dior bows to Chinese state media criticism — Analysis
French luxury giant Dior has taken down a controversial photograph that had been criticized in China for “smearing Asian women” by pandering to Western stereotypes while “distorting Chinese culture.”
The photo, which was part of the brand’s ‘Lady Dior’ exhibition in Shanghai, depicts an Asian model wearing a traditional dress and clutching a Dior handbag. Chinese media outlets were critical of the feature. “spooky eyes, [a] gloomy face and Qing Dynasty-styled nail armor.”
Dior did not release a statement about the scandal, but it confirmed to Business of Fashion that the image had been taken out of the exhibit. The photo was also taken by Dior from Weibo, a Chinese social media platform.
Chen Man (a Chinese photographer) took the image. It has drawn criticism from both media and public. The brand was not called out for boycott.
A Monday editorial entitled “Is This the Asian Woman in Dior’s Eyes?”The Beijing Daily newspaper had observed that this image made Chinese consumers feel uncomfortable. Man was criticised by the newspaper. “playing up to the brands, or the aesthetic tastes of the Western world.”
For years, Asian women have always appeared with small eyes and freckles from the Western perspective, but the Chinese way to appreciate art and beauty can’t be distorted by that.
Both the brand and photographer should be aware of this warning. “gone too far,” the China Women’s News paper ran an editorial on Wednesday that claimed it “indicated their intention of uglifying Chinese women and distorting Chinese culture.”
“Again, from… Dior’s ghost-style picture, which makes the public feel uncomfortable, it’s easy to see some Western brands’ ‘pride and prejudice’ in their aesthetics and culture,” said the newspaper, which is run by the All-China Women’s Federation.
The Global Times reported that “the” was being used to describe the situation. “lingering controversy could pose a delicate situation” for Dior and other global brands – for whom China’s “massive”The luxury market was the largest source of income. It was stated that China had adopted the concept of luxury market. “increasingly sensitive”To the portrayal and treatment of Chinese culture and peoples by foreign businesses.
The photo was praised by netizens for being different from the usual beauty standards that China has been characterized as. “fair skin and large eyes.”
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