Correlation between Digital Marketing and the Current Global Market
Digital marketing is a tactic that allows companies to communicate directly to their customers without exploring traditional methods of marketing such as TV, radio, and print. According to Raphael Sternberg, digital marketing allows companies to reach the maximum number of customers with less money and effort. According to entrepreneur Sternberg, digital marketing is also interactive and engaging for consumers, making them more likely to buy products from brands online than on-floor interactions in a store.
There are many different types of digital marketing strategies in today’s current global market. They include the following.
1. Search Engine Optimization
This digital marketing method involves using search engines such as Google to improve the ranking of a website that sells a product. It is achieved by the use of keywords in the titles and descriptions of the blog. This type of marketing aims to increase website traffic, leading to more exposure and better ranking.
2. Social media marketing
Social media marketing is a digital marketing strategy involving using social media platforms to promote or advertise a product or company. It is a cheap and effective way to reach many people. The main goal of this marketing strategy is to create awareness about the advertised product or service.
3. Content Marketing
It involves the creation of content for a specific purpose: to get customers to visit a site, purchase a product or make inquiries about the company. Therefore, content marketing is considered effective when combined with other digital marketing strategies, such as search engine optimization and social media marketing.
4. Affiliate Marketing
This involves promoting products or services on behalf of a third party without any incentive; referral programs are usually used in this context, usually offered by companies that offer deals to affiliates that refer new customers. The company’s affiliates that promote the product get to share in the profit at the expense of the company that sells the products.
This is one of the most well-known types of digital marketing tactics. It involves consumers clicking an ad and then being directed to a sales page where they can buy a product. The affiliate promoting this particular product gets to earn a commission after receiving the consumer’s payment.
5. Email Marketing
Raphael Sternberg believes that this is a form of digital marketing that involves sending emails to a client database. Generally, the purpose is to inform, persuade or remind clients about the company and its services and products. This marketing strategy uses email communication with customers for several purposes, such as; announcing new products, reminding customers about offers, highlighting special sales and discounts, or getting feedback from clients about the product or service.
6. Mobile Marketing
Retailers use mobile marketing to promote their products on mobile devices. This form of digital marketing can be used when a company develops a mobile app for its business. The company can reach customers through their phones and offer them information about its products and services.
All these digital marketing strategies are proving great for companies that have been out of the market for a long time and those who want to advertise themselves.