This is 2021 and time to focus on the latest SEO trends of 2021 to improve your website’s rankings in the search engine results pages (SERPs). When it comes to a great optimization strategy, you must place yourself in the visitor’s shoes and figure out whether the content resonates with the audience and adds value to users. Make sure you make your brand reliable and website user-friendly, more so on mobile devices.
As far as SEO is concerned, you will need to delve deeper into it this year for better rankings. According to an article published on Forbes, user experience or UX is the top-ranking parameter this year and beyond.
Google is smart to detect whether your website fits the bill when it comes to UX. If not, you cannot grab the top spot in the SERPs. It is as simple as that. Therefore, here are the three most important SEO trends to look out for better rankings in 2021:
1. Customer analytics, customer retention, and adding value
This year, data related to customer behavioral analytics is the hottest trend you need to watch out for higher Google rankings. With Google developing very fast to provide visitors with instant gratification, you need to take responsibility for past just website visits, and combining user experience, lead conversion, as well as, revenue. In 2021, keyword (KW) volume will not matter much because more essential is behavioral analytics. You need to figure out what your consumers do, how they do something, and how you can make them do things faster.
You need to differentiate yourself when it comes to SEO. The experts in the industry are reducing their effort on KW research and focusing more on first-party user research. As far as this research is concerned, it unchains unseen opportunities or prospects with service offerings as well as content ideas that KW research alone will not tell you.
With less marketing dollars doing the rounds, your business must focus more on things like buyer retention and boosting customer lifetime value or LTV. As far as your post-acquirement content is concerned, it should address all concerns, questions, and customer requirements, especially what they are using in search and you will require displaying for such KWs or search phrases. If you fail to do so, your competitors will influence them, thus you end up losing a business opportunity.
Understand your audience in the best possible way and delight them with content that adds value to them or solves their problems.
2. Pay attention to visitor and search intent
Though visitor and search intent is not something new, you need to reconsider the same because visitor intent, as well as behavior, is ever-changing, especially after 2020 when everything changed so fast.
SEO expert and Data Science student, Britney Muller opines that you will have to move away from the conventional practices because they will have little importance with Google algorithms getting more powerful than ever. For example, writing Meta descriptions for all web pages. In 2021, you need to pay more attention to what is happening and what’s more trending when it comes to visitor intent and search results pages.
Study search results to help you churn out competitive content in a way that visitors like to use information. These days, the search engine giant Google is displaying results to cater to visitor intent, which is information relevant and useful to online users. If you want your website to grab the higher spots in the SERPs this year, you will need to do an outstanding job when it comes to offering information to visitors.
This year, Google will identify situations when a visitor is searching for professional tips and advice, ranking those blogs above articles penned by content creators who lack expertise, authority, and trust (E-A-T). Your website will rank higher in the SERPs only when you understand how to serve a visitor’s needs, which is search intent.
Create content that solves visitors’ concerns and requirements and not content describing your brand products, business, and why your products are great.
3. SEO is mobile
In 2021, your content should perform best from the mobile perspective and continue to be the key focus because most searches are conducted on smartphones and other mobile devices. You need to mull over what user experience your visitors have when they are trying to access and consume your content when searching on their smartphones or iPads. This is the reason why your focus this year is mobile SEO and user experience or UX.
As far as mobile UX is concerned, you need to focus on users in the first place above everything else. Make sure your website design is simple and mobile-friendly. You need to customize your web content and design elements depending on what users want.
Google would overlook your desktop site and this year, your mobile web pages to figure out the rankings. Therefore, if you are planning to meet the basic SEO requirements in 2021, think of a mobile SEO experience for improving UX. Do not sit relaxed when you have achieved the passing scores, thinking that you have done the best job.
Now is the time to analyze your web pages meticulously and ensure they look intuitive to your visitors, easy to navigate, and the pages are not concealing essential information or content, visuals on users’ smartphones or mobile devices.
It is fine to have unique experiences when it comes to mobile and desktop. Then, Google will not anymore rank desktop and smartphone experiences, connectedly. Therefore, if you have a separate mobile website, it is high time that you consider moving to a responsive website to achieve higher rankings in the SERPs or seek help from digital marketing agency Auckland team.
As far as SEO is concerned in 2021, you need to build more scalability to stay ahead of your competitors. This is what experts in the industry are saying. Now that you have the essential trends handy, go through them carefully and understand what you need to do to boost your website rankings in the SERPs this year. Take your time to understand the trends and make an informed decision when it comes to SEO in 2021.